Administer digital marketing platforms, configure and test AI-powered speed-to-lead integrations, launch SMS campaigns, and optimize Google Local Services Ads performance. Analyze lead quality, response rates, call answer rates, rankings, and market competition. Manage platform access, account onboarding, verification, reporting, troubleshooting, vendor coordination, and stakeholder training to improve qualified lead generation and marketing outcomes.

Lead omni-channel local marketing for West Division brands, driving demand generation, campaign execution, budgets, vendor management, and performance reporting. Partner with operations, agencies, and digital teams to optimize PPC/LSA/retargeting, generate leads, analyze data, and deliver weekly insights to grow brand awareness and revenue.