Leads enterprise AI transformation initiatives, initially focused on Accounting and Finance. Assesses processes, builds and manages an AI roadmap, develops business cases, oversees cross-functional implementations, manages vendors and budgets, drives adoption, and measures productivity, cost, accuracy, and ROI improvements.

Manages daily email, SMS, and social media communications across B2C and B2B audiences. Responsibilities include campaign creation, QA, segmentation, testing, compliance review, social community management, vendor coordination, creative asset production, partner communications, and performance analysis. The role develops channel strategies, optimizes engagement and conversions, maintains audience data hygiene, and leads cross-functional marketing initiatives.