Leads integrated, culturally relevant creative campaigns across social, video, brand activations, and experiential work. Translates marketing objectives into creative strategies, directs multidisciplinary teams, partners with clients, manages scope, timelines, budgets, and quality, and presents creative concepts. Uses AI tools including ChatGPT, Midjourney, Runway, and Sora for rapid prototyping and visualization. Mentors talent, supports hiring, and develops scalable content systems and community-driven ideas.