Own influencer campaigns from creator research and relationship building through briefs, content review, gifting, timelines, payments, performance reporting, and leadership recaps. Coordinate creator events in Los Angeles, manage campaign trackers and budgets, support localized market strategies, and collaborate with social, brand, paid media, and PR teams. Monitor creator trends, platform updates, and cultural opportunities to strengthen Zenni’s creator marketing efforts.

Lead brand marketing strategy and integrated campaigns to drive awareness, acquisition, and revenue. Build long-term brand architecture, manage agencies, partner cross-functionally, mentor the Brand team, and measure campaign performance to inform future planning and demand generation.