Lead enterprise adoption and value-realization for multiple commercial transformation initiatives. Develop integrated adoption roadmaps, governance, KPIs, executive reporting, and readiness frameworks. Advise executives, coordinate cross-program dependencies, manage stakeholder engagement, and drive pilot-to-scale adoption to achieve measurable business outcomes.

Lead complex CRM, loyalty, and integrated marketing programs for major clients. Responsibilities include developing roadmaps and timelines, managing budgets and cross-functional workstreams, coordinating strategy, creative, technology, analytics, and operations teams, managing risks and dependencies, presenting to executives, and maintaining client relationships. The role requires strong program delivery, stakeholder management, communication, organization, and problem-solving skills in an agency or consulting environment.

Lead business transformation strategy for global clients, advising C-suite stakeholders, leading pitches, developing transformation frameworks, and shaping digital media products. Translate market data and technical insights into persuasive strategic narratives, build reusable intellectual property, facilitate diagnostic sessions, and support cross-border growth. Collaborate with product, engineering, UX, and account teams on discovery, user journeys, prototyping, and product-led transformation. Measure commercial impact through attribution, media mix modeling, and transformation performance analysis.