Leads B2B media strategy and planning across North America, developing planning frameworks, audience strategies, client media plans, pitches, and partner initiatives. The role guides agency strategists, supports priority technology accounts, strengthens brand and demand-generation programs, applies ABM principles, evaluates emerging media and measurement opportunities, and builds relationships with clients, platforms, and internal specialists. It combines hands-on strategic leadership, capability building, thought leadership, commercial growth, and executive communication.

Supports affiliate, creator, and partnership marketing programs for clients. Responsibilities include client and partner communication, campaign setup and tracking, partner outreach, budget pacing, performance monitoring, optimization recommendations, reporting, market research, competitive analysis, and program audits. The role collaborates with Client Services, Planning, Paid Search, SEO, Paid Social, Programmatic, Social Commerce, and Retail Media teams to achieve client KPIs.

Gather and document business requirements for enterprise Adobe Experience Cloud implementations. Facilitate stakeholder workshops, create user stories and acceptance criteria, support Agile ceremonies, and collaborate with architects, designers, developers, QA teams, and product leaders. Guide initiatives from discovery through testing, validate solutions against business goals, and identify risks, dependencies, and opportunities. The role supports digital transformation programs using Adobe Experience Manager, Workfront, CMS, and digital asset management platforms.