Lead launch and scale of a digital membership product by converting waitlist and owned audiences into paid members. Build lifecycle campaigns across email, SMS, web, app and landing pages; segment audiences with CRM/Data; run A/B tests; optimize funnels and conversion flows; coordinate cross-functionally with Product, Creative, Marketing, Ticketing, Ecommerce, Social, Content, CRM, and Events; track performance and deliver weekly readouts; establish repeatable growth processes.