Leads growth and optimization for WWE’s digital membership product across acquisition, conversion, engagement, retention, and churn. Owns lifecycle marketing across CRM, email, SMS, web, app, social, events, and other owned channels. Partners with Data, Product, Technology, and cross-functional teams on segmentation, personalization, product improvements, forecasting, reporting, campaigns, renewals, and member experiences.

Lead launch and scale of a digital membership product by converting waitlist and owned audiences into paid members. Build lifecycle campaigns across email, SMS, web, app and landing pages; segment audiences with CRM/Data; run A/B tests; optimize funnels and conversion flows; coordinate cross-functionally with Product, Creative, Marketing, Ticketing, Ecommerce, Social, Content, CRM, and Events; track performance and deliver weekly readouts; establish repeatable growth processes.