Analyze marketing data to uncover acquisition, retention, funnel, and campaign insights. Build Tableau and Looker Studio dashboards, evaluate ad spend and marketing performance, support A/B testing, integrate and validate data from platforms such as Google Ads and GA4, and provide recommendations to marketing, product, and customer experience teams. The role also improves reporting workflows and translates complex analytical findings into actionable business guidance.

Analyze large marketing datasets, build predictive models for segmentation, pricing, and demand forecasting, support targeted campaigns and retention, partner with product and marketing, apply statistical and ML methods, ensure data quality with engineering, and communicate insights to stakeholders to drive conversion and retention improvements.