Manage end-to-end YouTube operations across multiple channels: publish and schedule videos, optimize thumbnails/titles/descriptions for SEO and algorithmic reach, moderate and engage community, configure monetization, run competitor/keyword research, and deliver analytics-driven performance reports to drive audience growth and revenue.

Lead social programming strategy and manage the programming team for The Shop and related franchises. Oversee content calendars, publishing workflows, YouTube optimization, cross-functional collaboration, QC, and performance analysis to drive audience growth and cultural relevance.

Lead strategy and business development across film, TV, digital, branded entertainment, live and talent-led initiatives. Evaluate and prioritize opportunities, build business cases and financial models, structure deals, drive stakeholder alignment, manage BD workstreams, and prepare strategic materials for leadership and partners to advance high-priority partnerships from concept to execution.