Leads commercial planning, forecasting, sales operating rhythms, KPI reporting, customer planning, and performance management across Sales, Supply Chain, and Finance. Builds scalable systems, dashboards, workflows, and retailer and broker tools; supports budgeting, scenario modeling, inventory readiness, go-to-market planning, and commercialization. Manages the Sales Operations team, drives broker accountability, leads strategic operational initiatives, and provides executive reporting and recommendations for scalable CPG growth.

Leads national retail accounts and sales teams to drive revenue, distribution, velocity, market share, and profitability. Responsibilities include customer growth strategies, joint business planning, negotiations, broker management, retail execution, forecasting, trade investment, P&L ownership, and cross-functional commercialization. The role develops strategic retailer partnerships, coaches sales talent, uses customer and market insights to identify opportunities, and delivers performance recommendations to leadership across grocery, convenience, mass, and emerging retail channels.