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The role involves developing and executing digital media plans, conducting performance analysis, and managing client communications. It requires proficiency in various media planning tools and collaboration with internal teams.

The Associate Director of Programmatic leads the programmatic media strategy, mentors the team, collaborates with clients, and ensures optimal campaign operations while driving business development.

Lead programmatic strategy and ops across channels (CTV, display, video, DOOH). Build defensible media plans, measurement frameworks, and cross-channel architectures. Manage senior directors, QA, capacity, and product partnerships to drive performance and scale agency programmatic capabilities.