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Lead Hyundai performance media strategy and execution across digital channels. Develop measurable objectives, audience plans, optimizations, and measurement frameworks. Partner with brand, search, social, programmatic, analytics, and Ad Ops; manage client relationships, budgets, and team growth while standardizing capabilities and ensuring integrated, outcome-driven campaigns.

Lead programmatic strategy and ops across channels (CTV, display, video, DOOH). Build defensible media plans, measurement frameworks, and cross-channel architectures. Manage senior directors, QA, capacity, and product partnerships to drive performance and scale agency programmatic capabilities.