Lead paid media strategy and growth for B2B clients across Google, Meta, and LinkedIn. Own forecasting, budget planning, campaign oversight, CRO, attribution, and analytics (GA4, CRM/HubSpot). Diagnose performance, recommend strategic actions, manage KPIs (pipeline, MQLs/SQLs, CAC, ROAS), and lead client relationships and teams, including offshore resources. Travel within the U.S. as needed.