Top Tech Jobs & Startup Jobs in Los Angeles, CA

Leads the creative expression and evolution of Mattel’s Masterbrand across global campaigns, digital, social, experiential, retail, packaging, corporate, and cultural touchpoints. Develops visual systems, directs agencies and production partners, remains hands-on in design and art direction, presents to senior stakeholders, manages multiple initiatives, and mentors creative talent while ensuring cohesive multi-brand storytelling.

Supports integrated marketing planning and activation for Mattel Games brands. Develops promotional strategies, channel plans, timelines, briefs, messaging, KPIs, and market executions across paid, owned, retail, and ecommerce channels. Analyzes consumer, category, competitive, retail, sales, and campaign data to recommend growth opportunities. Coordinates cross-functional teams, leads workstreams, presents recommendations to stakeholders, and helps deliver revenue and profit targets.

Performs hands-on QA across mobile games, publishing integrations, analytics instrumentation, attribution, consent flows, accounts, and technical regressions. Creates test plans and validation scenarios, investigates defects using logs and device data, validates telemetry and data schemas, supports build sign-off, triages access requests, and collaborates with engineering, analytics, production, and external QA teams. Also contributes to QA tooling, process improvements, and QA leadership coverage.

Supports global toy marketing for doll portfolios, including product roadmaps, pricing, competitive analysis, business performance reporting, marketing storytelling, licensor communications, and cross-functional product development. The role partners with design, packaging, manufacturing, consumer insights, brand marketing, and licensors to launch compelling products on schedule and budget.

Manage multiple Mattel Masterbrand creative projects from kickoff through delivery, coordinating timelines, workflows, budgets, approvals, stakeholders, agencies, vendors, and creative partners. Maintain project plans, dashboards, status reporting, asset organization, and approval workflows. Support resource allocation, purchase orders, scope tracking, budget reconciliation, creative reviews, and global rollout of brand guidelines, toolkits, templates, and assets.

Lead go-to-market and lifecycle marketing for Mattel’s mobile game portfolio from pre-registration through LiveOps. Develop positioning, audience segmentation, player personas, CRM campaigns, app store content, influencer initiatives, and cross-Mattel promotions. Coordinate marketing calendars and cross-functional partners across publishing, growth, brand, analytics, product, creative, PR, and agencies. Use player research and campaign performance data to guide strategy and improve acquisition, engagement, and retention.

Execute and optimize American Girl CRM campaigns across email and SMS. Responsibilities include campaign planning, production, audience segmentation, lifecycle journey development, personalization, A/B testing, quality assurance, performance reporting, data stewardship, and compliance. The role collaborates with creative, marketing, merchandising, IT, loyalty, ecommerce, and agency teams to improve acquisition, retention, engagement, conversion, and customer lifetime value.

Manages intellectual property and entertainment rights processes, including interpreting ownership and licensing agreements, translating terms into structured rights data, resolving rights inquiries and conflicts, and maintaining RightsLogic records. Partners with Legal, IT, Finance, royalty accounting, and business teams; supports digitization, system improvements, user adoption, training, and quality oversight. Independently handles complex rights issues while escalating matters appropriately.

Manages intellectual property and rights agreements, including digitization, contract and licensing analysis, rights inquiries, ownership interpretation, system record accuracy, collision checks, and rights management platform enhancements. Collaborates with Legal, IT, Finance, Royalty Accounting, and business teams while supporting system adoption and providing risk-balanced guidance on complex rights and licensing matters.

Own the strategy, development, launch, optimization, and growth of consumer-facing digital experiences, platforms, and services. Lead 0-to-1 product initiatives, develop business cases and roadmaps, align senior stakeholders, define success metrics, and manage post-launch performance. Partner with design, engineering, analytics, marketing, legal, finance, brands, and external vendors to build scalable, monetizable digital products that deepen fan, family, and collector engagement.