Own the operating system for Cloudinary’s New Business organization, including sales processes, forecasting cadence, pipeline inspection, Salesforce data quality, reporting, and GTM workflows. Lead cross-functional CRM, CPQ, RFP, pricing, and process initiatives from requirements through adoption. Partner with sales, marketing, finance, legal, enablement, and alliances to improve forecast accuracy, operational discipline, field execution, and revenue performance.

Leads Cloudinary’s integrated Growth Marketing engine across self-service and enterprise motions. Owns acquisition, SEO, AI discovery, content, CRO, lifecycle, experimentation, funnel analytics, attribution, and ROI. Builds owned acquisition assets, allocates growth investments, manages a lean team, develops AI-enabled processes, and aligns Product, Data, RevOps, Sales, Finance, Web, Content, and Design stakeholders to drive pipeline, revenue, and customer growth.