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This role involves managing the full-cycle sales process, conducting product demos, building a robust sales pipeline, and collaborating with internal teams to enhance client relationships and support growth efforts.

Own Lead→Win funnel reporting, attribution, and experiment measurement for Performance Marketing. Design and analyze A/B/multivariate tests, ensure tracking across Salesforce/Pardot/Gong/Clay, govern lifecycle definitions, and produce executive-ready performance narratives to guide Marketing, Sales, and RevOps investment decisions.

The role involves leading product demonstrations, cultivating sales pipelines, and leveraging healthcare expertise in pre-sales, while communicating value via ROI storytelling.

The Business Development Representative responds to inbound interest, qualifies prospects, schedules demos, and maintains Salesforce hygiene while collaborating with team members to improve lead quality and conversion.