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Senior media planning leader responsible for integrated cross-channel strategy, client growth, executive presentations, agency initiatives, new business, talent development, and financial accountability. Translates audience insights, performance data, attribution, and marketplace trends into measurable recommendations across TV, digital, audio, social, search, programmatic, retail media, OOH, print, and emerging channels. Leads senior planning talent, advances AI-enabled tools and measurement capabilities, strengthens agency processes, and supports staffing, profitability, and client relationships.

Develops and manages digital video campaigns across programmatic, direct publisher, CTV, and streaming environments. Responsibilities include strategy, campaign setup, trafficking coordination, pacing, optimization, QA, reporting, performance analysis, and client-facing insights. Partners with planning, investment, analytics, ad operations, and client service teams; mentors specialists; standardizes workflows; and supports education, onboarding, and new business efforts.

Leads Rain’s converged TV and digital video practice, overseeing strategy, planning, programmatic activation, optimization, measurement, reporting, and marketplace innovation. The role develops scalable processes, guides client and partner relationships, coaches the Digital Video team, and translates CTV trends and performance insights into recommendations. It also supports new business, practice growth, education, and cross-channel media alignment. The position is remote with periodic travel and requires 8+ years of digital video and CTV media experience.

Leads converged TV and digital video strategy, planning, activation, measurement, optimization, and client account supervision. Oversees campaigns across direct and programmatic channels, evaluates DSPs and publisher partnerships, analyzes performance data, develops strategic recommendations, and aligns video initiatives with broader marketing objectives. Provides team leadership, mentoring, process improvement, agency education, and support for new business and account onboarding.

Supports the development, execution, analysis, and optimization of cross-channel media campaigns. Creates media plans and reporting, evaluates budgets and KPIs, analyzes performance and attribution data, recommends campaign optimizations, and translates findings into client-ready insights. Collaborates with planning, investment, analytics, strategy, creative, project management, and client service teams while monitoring evolving media platforms, audience behaviors, and measurement tools.

Leads client relationships, integrated cross-channel campaign strategy, execution, performance optimization, budgets, and agency growth opportunities. Coordinates media, analytics, creative, web, finance, and project management teams while presenting recommendations to senior stakeholders. Oversees client health, profitability, staffing, and scope. Coaches Client Services team members and ensures campaign deliverables meet quality standards. Requires extensive advertising agency experience, digital and traditional media knowledge, strong analytical, communication, presentation, and leadership skills.

Manages analysts and leads marketing analytics for digital and offline media channels. Develops measurement plans, experiments, dashboards, campaign reports, and optimization insights using marketing data. Presents recommendations to clients, supports media planning and new business pitches, ensures reporting accuracy, and advances analytics workflows through AI-enabled tools and automation. Requires strong web, social, SEM, dashboard, statistical programming, and marketing measurement expertise.

Leads integrated media planning across linear TV, CTV, online video, and other channels for major agency clients. Develops converged TV strategies, optimizes reach, frequency, efficiency, and business outcomes using audience data, attribution, and measurement tools. Advises clients, presents strategic recommendations, mentors planning talent, evaluates media technology and partnership opportunities, contributes to proprietary tools, and supports new-business pitches through data-driven storytelling. This is a remote role with periodic travel and cross-time-zone meetings.