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Lead a portfolio of 4–6 B2B accounts—diagnose growth constraints, build strategic roadmaps, coordinate cross-channel execution, manage client revenue and retention, work with sales on ICP and pipeline handoffs, use proprietary tools (Nova, Iris, Pulse, Power Circuit), and coach analysts and specialists to drive expansion.

The Group Media Director leads B2B paid media strategies, manages media accounts, drives performance, and develops a team, ensuring alignment with client goals and operational excellence.

Prospect and qualify new business leads via calls, email, and LinkedIn; research prospects, uncover pain points through consultative selling, schedule meetings for sales, and track activity in Salesforce/Apollo/Nooks while meeting monthly KPIs.

Support the Director of ABM to build, run, and optimize account-based programs. Manage account lists, intent signals, tiering, scoring, and dashboards in 6Sense/Demandbase. Translate insights into targeting and campaign briefs, coordinate with channel teams, support playbook and GTM development, and represent ABM performance on client calls. Employ AI and Power Digital's nova to improve reporting and pipeline influence.

Lead and scale ABM strategy and execution across B2B clients, architecting playbooks, intent and account scoring, multi-channel orchestration, and measurement. Manage platform implementations (6Sense/Demandbase), integrate with Martech, collaborate cross-functionally, present to clients, and mentor team members to drive pipeline and revenue.

Serve as day-to-day strategic lead for 4–6 fashion/DTC accounts: translate performance data into client narratives, coordinate paid social, influencer, creative, SEO and lifecycle teams, track creative and cohort behavior, support retention and seasonal campaign planning, use Nova and Iris and AI tools to surface insights and drive revenue growth and client retention.

Lead a portfolio of 4-6 fashion/apparel accounts, diagnose growth constraints, build and execute cross-channel marketing roadmaps, drive retention and expansion, manage client relationships, coordinate paid/social/SEO/influencer/email/creative teams, use proprietary tools (nova, Iris, Pulse, Power Circuit), and coach analysts.

Own a portfolio of 4-6 lifestyle accounts as the day-to-day strategic lead, translating data into full-funnel insights, coordinating cross-channel teams (paid, SEO, content, email, creative), and driving retention and revenue growth. Lead client calls, support quarterly strategy and renewals, employ AI and Power Digital tools (nova, Iris, Power Circuit), and ensure performance narratives guide client decisions while maintaining high retention and service expansion.

Own execution and performance of paid media for enterprise accounts: campaign creation, daily optimizations, reporting, client communication, and cross-channel strategy. Produce insights from analytics (GA, Shopify), leverage AI and Nova, mentor specialists, and improve campaign performance against client KPIs.

Lead measurement strategy for a book of clients, designing statistical models (MMM), experiments (MMT), and customer analyses. Use R, Python, SQL and ETL tools to extract insights, present advanced methodologies to stakeholders, provide strategic recommendations tied to business goals, mentor measurement analysts, drive process efficiencies, and leverage proprietary Nova tools and AI to optimize deliverables.