Top Brand Manager Jobs in Los Angeles, CA

Leads brand strategy, product innovation, and commercialization for Samyang and MEP food brands. Owns annual strategic planning, product roadmaps, P&L, market expansion, and new product development. Uses Nielsen, IRI, consumer research, and competitive intelligence to guide decisions. Manages a small brand marketing team, coordinates cross-functional launches, develops integrated go-to-market campaigns, partners with retail sales teams, and optimizes product performance through sales, margin, market share, and post-launch analysis.

Develops Barbie brand strategy, positioning, equity, and cross-category plans while coordinating marketing activations across products, content, retail, experiences, and franchise initiatives. Responsibilities include consumer and competitive insights, integrated campaigns, agency management, creative execution, media coordination, campaign performance tracking, executive presentations, and cross-functional leadership. The role also monitors franchise health, demand generation, brand engagement, sales performance, and cultural impact.

Lead global brand strategy and integrated marketing campaigns for Sonic, spanning social, PR, influencer, digital, paid media, creative, content, experiential and partnerships. Partner with internal teams and agencies to develop creative assets, track campaign performance and brand health, leverage consumer insights to inform strategy, identify growth opportunities across markets and categories, and mentor junior marketers to drive measurable business results and franchise growth.

Lead end-to-end product execution for licensed toy brands from concept to shelf. Manage development samples, licensor approvals, cost negotiations, retail partnerships, and cross-functional communication. Analyze POS data and trends to drive product positioning, mentor junior staff, and ensure projects meet timelines, budgets, and brand standards.

Own BigPanda’s corporate social and short-form video activation. Translate strategic narratives into social posts, executive thought leadership, videos, event content, carousels, and reusable content packages. Script, shoot, edit, caption, and publish platform-ready assets; support executives on camera; activate events in real time; and establish efficient content workflows. Monitor performance, maintain brand consistency, and use audience insights and AI-assisted tools to improve content quality and reach.

Own CertifyOS’s brand identity, content strategy, editorial calendar, owned media channels, events, employer brand, and corporate communications. Develop thought leadership, manage LinkedIn, newsletters, podcasts, and executive ghostwriting, while building scalable content operations and measuring channel performance. Partner cross-functionally to strengthen market positioning, support pipeline generation, attract talent, and establish CertifyOS as an industry authority.

Own the organization’s digital reputation across search engines, media, online platforms, and customer communities. Responsibilities include improving Page One visibility, developing SEO content, managing digital PR and earned media, monitoring reputation signals, responding to crises, building customer advocacy, tracking performance metrics, and adapting strategies for AI-powered search, GEO, and evolving algorithms.

Own the organization’s digital reputation across search engines, media, online platforms, and customer communities. Lead SEO, GEO, content strategy, digital PR, reputation monitoring, customer advocacy, and crisis-response initiatives. Improve page-one visibility, secure media placements, manage brand narratives, identify reputation risks, and track performance metrics. Collaborate with internal teams and senior leadership while adapting strategies to changing search algorithms, AI discovery, and digital trends.

Own the operating layer of global brand marketing across multiple hotel brands. Responsibilities include reporting and dashboards, field communications, campaign and promotional planning, marketing calendars, toolkits, project timelines, partnership and programming coordination, and cross-functional execution. The role translates brand strategy into actionable plans, improves processes, supports openings and major initiatives, and provides leadership with clear performance insights, risks, priorities, and next steps.

Support development and execution of ATLUS transmedia brand strategies across games, consumer products, animation, events, music and licensing. Coordinate cross-functional stakeholders, manage budgets, campaign creative and asset production, oversee agencies and partner communications, support approvals/contracts/invoicing, assist with consumer research and data analysis, and provide event and regional updates to grow ATLUS IP in Western markets.

Lead end-to-end product execution for trend-driven plush and plastic brands: manage development from concept to shelf, liaise with licensors, analyze POS and consumer data, track costs and profitability, collaborate with sales and cross-functional teams, mentor junior staff, and maintain project timelines using PM tools.

Supports brand marketing projects and partnerships, especially retail initiatives. Coordinates cross-functional deliverables with internal teams and external property partners, manages retail marketing timelines and assets, collaborates on product drops and special projects, and prepares post-project reports. The role also involves budget planning, contract review, and legal-term management for influencer and partnership agreements.

As a Brand Manager, you will manage artist accounts, oversee product strategy and creative direction, and drive projects across teams to optimize commercial performance and budgets.

The Senior Amazon Brand Manager leads client strategy in Amazon FBA, optimizing brand growth, managing budgets, and troubleshooting catalog issues while ensuring client satisfaction and project progress.

As a Brand Manager, you will lead client communications, analyze performance data, and collaborate with internal teams to drive strategic eCommerce initiatives, ensuring client satisfaction and timely delivery of projects.

Manage brand marketing strategies for Genshin Impact in North America, targeting new audience segments, increasing brand awareness, and executing media campaigns.

Lead development and execution of offline marketing, events, and promotional video production to grow MapleStory fandom and partner relationships. Manage agencies and cross-functional teams, oversee merchandise and sponsorship negotiations, and execute B2B and B2C events including trade shows and fan festivals.

Lead development of the group's positioning, propositions, messaging and brand architecture. Design and run workshops, advise on naming and acquired-brand transitions, craft employer brand messaging, interpret brand research, and present evidence-based recommendations to senior leaders. Partner with creative, legal, People & Culture and market teams to translate strategy into briefs and activation.

Lead community marketing and communications for ATLUS, RGG, and Legacy brands globally. Develop strategy, create and oversee content/assets, manage influencer and community communications, coordinate events, partner with cross-functional teams and agencies, and analyze campaign performance and social listening to drive growth and engagement.

Lead Acceldata's global brand narrative and PR programs: own messaging and brand standards, manage regional PR agencies and communications calendar, drive category narrative adoption, measure brand perception and share of voice, and ensure consistent regional execution and high-quality earned media.

Lead brand and product development for sports/pop-culture consumer products (plush, plastic, action figures). Manage cross-functional teams, licensors, vendors, and development milestones; analyze sales and trends to inform product strategy, retail exclusives, budgeting, and inventory. Supervise staff and drive timely, high-quality line execution.

Lead and execute high-impact brand programs to establish Oscilar as a category leader in AI-powered risk decisioning. Launch thought leadership, campaigns, events, research, and customer advocacy; leverage AI to scale content and workflows; run experiments, measure results, and build repeatable playbooks while partnering cross-functionally with Product, Comms, Events, Design, and Executive Leadership.

Lead OpenSesame’s brand and creative function: own brand stewardship, editorial strategy, creative operations, team leadership, and AI-enabled workflows. Build governance, scale content production, partner across Growth and Product Marketing, and measure brand contribution to pipeline and awareness.

Lead brand stewardship and creative operations for OpenSesame: own editorial strategy, govern brand standards, manage designers/copywriters/contractors, implement AI-enabled marketing workflows, partner with Growth and Product Marketing, and build scalable content operations that drive awareness, sales enablement, and pipeline contribution.