Top Brand Manager Jobs in Los Angeles, CA

Leads Maternal Health portfolio strategy, three-year planning, innovation pipelines, product commercialization, brand architecture, pricing, channel strategy, and business performance. Uses consumer, market, competitive, clinical, regulatory, and financial insights to identify opportunities and guide product roadmaps across breastfeeding, pumping, lactation, and postpartum care. Partners cross-functionally with product development, engineering, marketing, sales, operations, regulatory teams, suppliers, and external partners while coaching direct reports.

Leads Munchkin’s Feeding category marketing strategy across Formula, Cups, Mealtime, and Bottles. Owns the annual business plan, category growth, positioning, integrated campaigns, innovation commercialization, omnichannel retail execution, social and influencer marketing, investment optimization, and agency leadership. Manages one direct report and leads cross-functional teams across product innovation, sales, commerce, insights, creative, and agencies, with accountability for commercial performance and brand growth.

Lead global brand strategy and end-to-end campaign planning for VALORANT across PC, console, and mobile platforms. Develop strategic briefs, guide creative execution, coordinate matrixed regional and cross-functional teams, manage budgets, establish KPIs, analyze campaign performance, and shape full-year publishing roadmaps for live-service, esports, and platform initiatives.

The Senior Brand Manager owns strategy, growth, and P&L performance for scaled and emerging brands. Responsibilities include setting channel and revenue goals, leading campaigns and product launches, managing product pipelines and stage-gate approvals, overseeing talent and creative deliverables, optimizing e-commerce and customer engagement, monitoring KPIs, and mentoring Assistant Brand Managers. The role coordinates with retail, supply chain, customer experience, acquisition, PR, and social teams.

Supports Squishmallows brand strategy, product development, licensing, and cross-functional execution from concept through market launch. Analyzes competitive landscapes, POS data, consumer insights, sales, and profitability to inform product positioning and retail plans. Manages product line documentation, timelines, samples, creative deliverables, sales materials, and stakeholder communications while maintaining brand integrity and project schedules.

Lead GitLab’s talent brand strategy and employer value proposition across the candidate journey. Develop integrated recruitment marketing campaigns, editorial content, recruiter resources, events, and scalable content systems. Partner with Talent Acquisition, Marketing, Communications, and business leaders to support hiring priorities and improve candidate experiences. Use performance data, audience insights, feedback, and market trends to evaluate campaigns, guide priorities, and increase candidate engagement and conversion.

The Talent Brand Manager will shape GitLab’s employer brand through recruitment marketing, storytelling, campaigns, and candidate education. Responsibilities include translating the employer value proposition into messaging, creating cross-channel campaigns and team-member stories, improving candidate journey touchpoints, analyzing funnel and engagement metrics, and partnering with Talent Acquisition and cross-functional stakeholders. The role also manages projects and external partners while improving talent brand processes, reporting, and operations in a fully remote environment.

The Associate Brand Manager, Innovation develops brand strategies, analyzes market and consumer insights, supports sales, and leads marketing initiatives. Responsibilities include coordinating trade shows and promotional events, managing market research, evaluating marketing effectiveness, supporting product feasibility studies, and collaborating with R&D, regulatory, and commercial teams on new product concepts, claims, flavors, and naming territories.

Develop and execute global brand marketing strategies, campaigns, product launches, messaging, content, and media plans. Build brand vision and positioning, manage campaign performance and budgets, use consumer insights, coordinate agencies and vendors, and collaborate with digital, sales, channel, product, and leadership teams to improve customer experience and drive business growth.

Supports consumer marketing and brand growth through strategic business planning, category and competitor analysis, P&L support, product innovation, pricing, merchandising, consumer research, marketing communications, and performance tracking. Collaborates with sales, finance, supply, regulatory, demand planning, global marketing, and agency partners. The four-month internship provides formal and on-the-job development, with potential consideration for full-time employment.

Supports brand strategy and product-line performance for Califia Farms. Analyzes category, consumer, competitive, syndicated, panel, sales, and research data to identify opportunities. Leads cross-functional innovation and renovation projects from concept through commercialization, develops packaging and marketing assets, executes programs, manages project timelines, and tracks marketing budgets.

Supports consumer marketing and brand growth through strategic business planning, category and competitor analysis, P&L recommendations, product launches, pricing, merchandising, consumer research, marketing communications, and performance tracking. Collaborates with sales, finance, regulatory, supply, demand planning, global marketing, and external agencies to execute local business plans. The internship offers formal and on-the-job development, with potential consideration for full-time employment.

Supports brand strategy, marketing execution, consumer and category analysis, innovation and renovation initiatives, budgeting, performance tracking, and cross-functional project coordination. The role synthesizes data into insights, supports research and commercialization, coordinates agencies and internal teams, and helps execute marketing plans with the goal of progressing into brand ownership.

Leads brand and product portfolio strategy for a consumer packaged goods product line. Responsibilities include managing revenue and margin targets, analyzing consumer and competitive insights, developing innovation and renovation projects, leading cross-functional launches, conducting consumer research, creating marketing plans, managing budgets, and partnering with Sales, Finance, R&D, and Operations.

Develops and leads the vision and strategy for radio and audio brands across music, spoken word, talent, production, contesting, digital applications, and social media. Responsibilities include research, content creation, talent coaching, marketing and promotion development, strategic planning, and brand oversight. The role requires strong media leadership, content judgment, communication skills, knowledge of digital and social best practices, broadcast-system proficiency, and flexibility to work irregular hours.

Develop and execute brand communications strategies for product launches, occasion campaigns, and consumer activations. Build media relationships, craft messaging, secure earned coverage, and ensure consistent brand representation across earned, managed, and owned channels. Coordinate with media, content, marketing, sports, and culture teams; track campaign performance; prepare reporting and presentations; and support communications planning and execution across the organization.

Own and drive the end-to-end commercial performance of two DTC growth brands, including merchandising, pricing, bundles, assortment, and promotional cadence. Build and run an experimentation roadmap to improve conversion, AOV, attach rate, and margin. Coordinate cross-functionally with supply chain, growth & marketing, product, and CRM to deliver launches, campaigns, and brand expression. Be measured on measurable business outcomes and scale winning tests and initiatives.

Own Bocce’s Bakery end to end, leading brand strategy, annual planning, performance analysis, innovation, commercialization, packaging, marketing activation, consumer insights, sales partnership, budgets, and agency relationships. The role requires cross-functional leadership across Sales, Product, Operations, Finance, R&D, and Quality, combining strategic direction with hands-on execution in a remote-first, entrepreneurial CPG environment.

Leads Educational Insights’ brand and portfolio growth strategy, including marketing planning, investment allocation, integrated go-to-market programs, creator and social initiatives, and discovery commerce. Develops the marketing team, partners with Product Development and Sales, expands retailer distribution, and advances licensing, entertainment, partnership, content, and consumer experience opportunities. Requires strong analytical, communication, people management, and consumer marketing capabilities.

Lead Kitsch's brand partnerships end-to-end: source, vet, negotiate, and manage partnerships; run activations and mailers; coordinate with influencer and launch teams; act as partner press contact; report pipeline performance; and manage and develop a Brand Partnerships Coordinator.

Manages Brand & Creative operations, including intake governance, project planning, workstream scheduling, resource allocation, budget tracking, vendor coordination, asset management, KPI dashboards, and stakeholder reporting. Improves creative workflows, ensures briefs and approvals are complete, coordinates campaigns and events, maintains DAM/Brandfolder organization, tracks production logistics, and implements process improvements and AI-enabled automation to improve delivery speed, visibility, and consistency.

Leads consumer product innovation for Health-Ade, from trend identification and concept development through commercialization, launch, and activation. Coordinates cross-functional teams across R&D, Finance, Supply Chain, Sales, Insights, Design, Legal, and Regulatory. Develops business cases, evaluates consumer and market data, manages project risks and timelines, and supports product storytelling, retailer presentations, experiential marketing, sampling, and influencer programs.

Manage consumer technology and lifestyle PR accounts, serving as the daily client contact and executing integrated communications strategies. Responsibilities include securing media coverage, managing creators and brand partners, developing creative pitches, writing press and launch materials, overseeing timelines and budgets, mentoring junior staff, and supporting high-profile launches and events. The role requires strong consumer tech knowledge, persuasive communication, organization, leadership, flexibility, and willingness to work evenings, weekends, and travel as needed.

Develop and evolve brand positioning, narrative, messaging, propositions, architecture, naming, and employer value propositions. Lead workshops with senior stakeholders, guide acquisition brand transitions, create decision recommendations, partner with Legal and People teams, and translate research and brand tracking into strategic improvements. The role requires strong writing, facilitation, research interpretation, and evidence-based recommendation skills in a complex, multi-market organization.

Owns enterprise-wide brand strategy and transformation programs from scope definition through delivery, adoption, measurement, and continuous improvement. The role coordinates cross-functional stakeholders, prioritizes resources, facilitates senior-leader decision forums, manages milestones and quality, and translates strategy into actionable standards, tools, and governance processes across Mattel’s global brand portfolio.