Brand Manager

At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses: 

• Curiosity: We do our best work when we’re immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future. 

• Collaboration: Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans.

• Commitment: We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we’re committed to keeping the faith, acting with integrity, and delivering on our promises.

WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone.  We encourage applications from people with a wide variety of backgrounds and experiences.

Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.
 

A little bit about our team: 

WMX is Warner Music Group’s merchandise and e-commerce services division, focused on helping artists connect with fans through merchandise, physical music, touring, vip ticketing, retail, licensing and direct-to-consumer experiences.

We work at the intersection of creativity and commerce, partnering with artists, managers, and label teams to build thoughtful, high-quality products and experiences that fans care about, and marketing them to drive revenue and add value to our clients business. From artist stores and limited-edition vinyl to tour merchandise and global retail programs, we treat merch and physical products as meaningful extensions of an artist’s creative vision.

WMX combines the global scale of Warner Music Group with an entrepreneurial, hands-on approach. We value collaboration, ownership, and curiosity, and we’re building a forward-thinking team that’s excited to evolve how artists reach and engage their audiences.

Your role:

As a Brand Manager, you are responsible for managing artist accounts and developing product strategy with creative oversight across a lineup of artists. You serve as the central lead for each artist, advocating for their vision and business throughout online sales, concert merchandise, premium ticketing, retail, and licensing. You are also responsible for driving projects through internal teams including building, manufacturing, promotional efforts, advertising, data acquisition, ecommerce operations, and finance. You are accountable for maintaining budgets and revenue targets for your roster, while partnering closely with marketing and advertising teams to optimize commercial performance.

Here you’ll get to:

• Act as the primary point of contact and strategic lead for a roster of artists and their teams

• Build and maintain strong relationships with artists, management, and label partners

• Develop and implement artist strategies across ecommerce, touring merchandise, VIP, storefronts, and brand partnerships

• Drive artist approvals across product, creative, touring, sales, and rights management initiatives

• Coordinate cross-functionally with creative, production, marketing, ecommerce, and finance teams

• Own artist calendars, key achievements, and performance tracking

• Manage budgets, revenue targets, and overall P&L performance for assigned accounts

• Oversee product development and creative direction in partnership with artists and internal teams

About you: 

• 2-3 years of experience in an operational or similar role

• Experience working with or alongside artist management companies and or labels

• Deep hands-on experience with the systems and day to day operations of a merchandise and/or D2C company

• Ability to collaborate effectively across creative, social, e-commerce, and operations teams

• Highly analytical with a creative, forward-thinking approach

• Great communication skills

• Has managed a P&L

• Thrive in a very time-sensitive, deadline-meeting capacity 

• Ability to adapt smoothly to shifting priorities  

• Responsible with sensitive/confidential info 

• Available to work outside of standard work hours for time-sensitive business needs

We’d love it if you also had:

• Creative abilities or the ability to use Photoshop

• Experience with social media management

• An understanding of production methods (namely screen printing and embroidery)

• A love for artists on Warner Music Group

• You have a passion for music and entertainment 

As the home to 10K Projects, Asylum, Atlantic Music Group, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world’s premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalog of more than one million copyrights worldwide. Warner Music Group is also home to ADA, which supports the independent community, as well as artist services division WMX. In addition, WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands.

Together, we are Warner Music Group: Independent Minds. Major Sound.

Love this job and want to apply?

Click the “Apply” link at the top of the page, or apply directly with your LinkedIn. Applying with LinkedIn will import all of the information you put in your profile, but will still allow you to upload a resume and cover letter.

Don’t be discouraged if you don’t hear from us right away. We’re taking our time to review all resumes, and to find the best people for WMG.

Thanks for your interest in working for WMG. We love it here, and think you will, too.
 

Warner Music Group is an Equal Opportunity Employer.

Links to relevant documents:

2026 Benefits At A Glance final.pdf

EVerify Participation Poster.pdf

Right To Work .pdf