Top Brand Manager Jobs in Los Angeles, CA

Leads brand strategy, product innovation, and commercialization for Samyang and MEP food brands. Owns annual strategic planning, product roadmaps, P&L, market expansion, and new product development. Uses Nielsen, IRI, consumer research, and competitive intelligence to guide decisions. Manages a small brand marketing team, coordinates cross-functional launches, develops integrated go-to-market campaigns, partners with retail sales teams, and optimizes product performance through sales, margin, market share, and post-launch analysis.

Lead Roo’s brand and integrated marketing strategy across campaigns, content, social, community, events, PR, web, and paid channels. Manage and develop the brand team and external partners, shape thought leadership and storytelling, guide creative direction, and ensure consistent brand execution across the customer journey. Use research, performance data, and emerging AI tools to improve marketing effectiveness, while building stronger connections with the veterinary community.

Develops Barbie brand strategy, positioning, equity, and cross-category plans while coordinating marketing activations across products, content, retail, experiences, and franchise initiatives. Responsibilities include consumer and competitive insights, integrated campaigns, agency management, creative execution, media coordination, campaign performance tracking, executive presentations, and cross-functional leadership. The role also monitors franchise health, demand generation, brand engagement, sales performance, and cultural impact.

The Associate Manager will help define Hot Wheels’ long-term brand strategy, positioning, equity, and cross-category growth while executing integrated brand activations. Responsibilities include coordinating product, content, retail, marketing, agency, and commercial partners; planning campaigns and launches; managing creative production; ensuring brand consistency; tracking campaign and franchise performance; and reporting on awareness, engagement, conversion, sales, and cultural impact.

Leads social media and digital brand strategy across multiple platforms, managing content calendars, community engagement, social listening, email, SEO, website analytics, and integrated campaigns. Collaborates with creative teams, agencies, influencers, and content creators to increase brand recognition and performance. Requires entertainment or media experience, strong digital marketing expertise, AI and SEO proficiency, and familiarity with major marketing platforms and analytics tools.

Leads Bolthouse Farms brand strategy and marketing execution to achieve revenue and brand-equity goals. Uses syndicated, consumer, and customer data to generate insights, develops business reviews and strategic recommendations, manages communication plans across social and influencer channels, leads cross-functional projects, and oversees innovation from concept through production. Collaborates with internal teams and external agencies, manages deadlines and priorities, and supports data-driven marketing decisions.

Lead global brand strategy and integrated marketing campaigns for Sonic, spanning social, PR, influencer, digital, paid media, creative, content, experiential and partnerships. Partner with internal teams and agencies to develop creative assets, track campaign performance and brand health, leverage consumer insights to inform strategy, identify growth opportunities across markets and categories, and mentor junior marketers to drive measurable business results and franchise growth.

Own Shepherd’s end-to-end brand and content strategy across LinkedIn, email, website, partnerships, and communities. Develop messaging, thought leadership, founder-led content, case studies, guides, and campaigns; manage content distribution and repurposing; and align content with growth, pipeline, and revenue goals. Analyze performance, capture customer insights, test new channels, and build scalable content systems in an early-stage AI and legal services company.

The Senior Brand Manager will lead commercialization and development for Samyang's new brands and innovation, overseeing product lifecycle, market strategy, and team management to drive better-for-you products.

Own the strategic roadmap for brand media allocation, audience targeting, and measurement. Bridge upper-funnel brand building with lower-funnel Patient Starts, manage CTV and paid social campaigns, build MMM or multi-touch attribution frameworks, oversee multi-million-dollar media budgets, present to executives, and manage external media agencies and cross-functional stakeholders.

Leads National Geographic brand and franchise growth through global brand initiatives, cross-platform campaigns, partnerships, creative direction, and stakeholder alignment across Disney businesses and regions. Develops brand strategy, toolkits, and campaigns; uses audience insights and competitive intelligence to optimize performance; ensures consistency across messaging and creative; and fosters high-performing collaborative teams.

Lead end-to-end product execution for licensed toy brands from concept to shelf. Manage development samples, licensor approvals, cost negotiations, retail partnerships, and cross-functional communication. Analyze POS data and trends to drive product positioning, mentor junior staff, and ensure projects meet timelines, budgets, and brand standards.

Own BigPanda’s corporate social and short-form video activation. Translate strategic narratives into social posts, executive thought leadership, videos, event content, carousels, and reusable content packages. Script, shoot, edit, caption, and publish platform-ready assets; support executives on camera; activate events in real time; and establish efficient content workflows. Monitor performance, maintain brand consistency, and use audience insights and AI-assisted tools to improve content quality and reach.

Own CertifyOS’s brand identity, content strategy, editorial calendar, owned media channels, events, employer brand, and corporate communications. Develop thought leadership, manage LinkedIn, newsletters, podcasts, and executive ghostwriting, while building scalable content operations and measuring channel performance. Partner cross-functionally to strengthen market positioning, support pipeline generation, attract talent, and establish CertifyOS as an industry authority.

Own brand and partner campaign strategy from brief through launch and retrospectives. Translate business priorities, audience insights, and brand strategy into integrated campaign plans, GTM strategies, investment priorities, and creative briefs. Align cross-functional marketing partners, guide tradeoffs, oversee execution quality, and develop measurement frameworks. Track brand health and campaign performance, report insights to leadership, and create reusable standards to improve future campaigns.

The Assistant Brand Manager will support go-to-market strategies for new product launches, manage product lifecycle, and develop marketing analysis while collaborating with cross-functional teams.

As an Assistant Brand Manager, you will support product launches, develop brand messaging, manage consumer insights, and work cross-functionally to drive market success for new products.

Own the organization’s digital reputation across search engines, media, online platforms, and customer communities. Responsibilities include improving Page One visibility, developing SEO content, managing digital PR and earned media, monitoring reputation signals, responding to crises, building customer advocacy, tracking performance metrics, and adapting strategies for AI-powered search, GEO, and evolving algorithms.

As Brand Manager, you'll lead go-to-market efforts, ensuring consistent brand expression across channels and translating consumer insights into effective marketing activations.

Own the organization’s digital reputation across search engines, media, online platforms, and customer communities. Lead SEO, GEO, content strategy, digital PR, reputation monitoring, customer advocacy, and crisis-response initiatives. Improve page-one visibility, secure media placements, manage brand narratives, identify reputation risks, and track performance metrics. Collaborate with internal teams and senior leadership while adapting strategies to changing search algorithms, AI discovery, and digital trends.

Lead development and execution of integrated marketing plans and campaigns for CPG brand growth. Manage cross-functional projects, translate syndicated and consumer data into actionable insights, oversee creative/media/PR execution, optimize SKU portfolio, support international rollouts, present to senior leadership, and mentor team members.

Own the operating layer of global brand marketing across multiple hotel brands. Responsibilities include reporting and dashboards, field communications, campaign and promotional planning, marketing calendars, toolkits, project timelines, partnership and programming coordination, and cross-functional execution. The role translates brand strategy into actionable plans, improves processes, supports openings and major initiatives, and provides leadership with clear performance insights, risks, priorities, and next steps.

Support development and execution of ATLUS transmedia brand strategies across games, consumer products, animation, events, music and licensing. Coordinate cross-functional stakeholders, manage budgets, campaign creative and asset production, oversee agencies and partner communications, support approvals/contracts/invoicing, assist with consumer research and data analysis, and provide event and regional updates to grow ATLUS IP in Western markets.

Lead end-to-end product execution for trend-driven plush and plastic brands: manage development from concept to shelf, liaise with licensors, analyze POS and consumer data, track costs and profitability, collaborate with sales and cross-functional teams, mentor junior staff, and maintain project timelines using PM tools.

Supports brand marketing projects and partnerships, especially retail initiatives. Coordinates cross-functional deliverables with internal teams and external property partners, manages retail marketing timelines and assets, collaborates on product drops and special projects, and prepares post-project reports. The role also involves budget planning, contract review, and legal-term management for influencer and partnership agreements.