<p style="margin: 0px; padding: 0px; border: 0px; font-family: 'helvetica neue', arial, helvetica, freesans, 'liberation sans', 'numbus sans l', sans-serif; line-height: 20.99993896484375px; font-size: 14px; vertical-align: baseline; color: rgb(51, 51, 51);">Three simple elements:</p><p style="margin: 0.75em 0px 0px; padding: 0px; border: 0px; font-family: 'helvetica neue', arial, helvetica, freesans, 'liberation sans', 'numbus sans l', sans-serif; line-height: 20.99993896484375px; font-size: 14px; vertical-align: baseline; color: rgb(51, 51, 51);">1. We combine the best elements of online backup and cloud sync into one product.</p><p style="margin: 0.75em 0px 0px; padding: 0px; border: 0px; font-family: 'helvetica neue', arial, helvetica, freesans, 'liberation sans', 'numbus sans l', sans-serif; line-height: 20.99993896484375px; font-size: 14px; vertical-align: baseline; color: rgb(51, 51, 51);">2. We optimize the back end around smart, self-organizing storage tiers, achieving unparalleled cost/performance.</p><p style="margin: 0.75em 0px 0px; padding: 0px; border: 0px; font-family: 'helvetica neue', arial, helvetica, freesans, 'liberation sans', 'numbus sans l', sans-serif; line-height: 20.99993896484375px; font-size: 14px; vertical-align: baseline; color: rgb(51, 51, 51);">3. We distribute through partners. Sometimes it's fully white labeled with support providers. Sometimes it is branded ElephantDrive but tightly integrated with storage hardware. It's always with someone who has an "unfair advantage" is getting a user engaged with the service.</p>