Broke Girl's Guide

Broke Girl's Guide is a digital and mobile media brand targeting the "it girl" who is rich in taste yet savvy about spending. Serving as her in-the-know friend, BGG keeps her informed about everything chip and chic via a daily email, website, social media sites, and mobile apps. BGG targets urban women ages 20-30 with a daily local email that provides a "hip bite" of editorial information on fashion, dining, and local events, as well as curated round-ups of deal sites and retailer sales.