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Startups hoping to stand out at South by Southwest (SXSW) face a tall order. As the festival has grown larger, so has the noise created by companies looking to be the year’s breakout star. That means that those companies that do succeed in delivering their message will do so through a combination of creativity and some luck
One company that gets the challenge of standing out amid deafening noise is Adly. The LA-based celebrity social endorsement platform helps brands connect with consumers on social media through the use of celebrity influencers. The magic of the platform lies in its ability to connect each company with the ideal celebrity to reach their target audience. Adly has over 1,000 athletes, musicians, and actors to choose from, and uses proprietary data and algorithms to determine the best celebrity match.
Heading into SXSW, Adly is launching a promotion to help this year’s “hottest” startup further break through by giving away a celebrity Tweet. In order to be eligible...
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