Onestop Internet, a Los Angeles-based, leading full-spectrum eCommerce and Omni-channel solutions provider, today released the results of a pre-holiday survey that indicate Amazon will be a significant threat to apparel brands this holiday season. Key findings include:
• Of the 57 percent of respondents who said they plan to purchase apparel online this holiday season, 64 percent intend to do so from Amazon.
• 44 percent of respondents who stated that they prefer to buy apparel online say they value the ability to compare prices.
· 55 percent of respondents who plan to purchase apparel online this holiday season say they would be much more likely to purchase apparel if they saw a discount promoted on social media.
According to Michael Wang, President and CEO of Onestop, these numbers should be a wake-up call for apparel retailers that don’t consider Amazon to be serious competition. “We always hear about Amazon being a threat to retailers like Wal-Mart, but we rarely discuss the web giant as a viable competitor to individual fashion brands,” he said. In light of these statistics, Wang has advised Onestop’s portfolio of premium apparel brands to adjust their holiday strategies and remain vigilant throughout the coming year, as Amazon is expected to become the biggest apparel seller in the U.S. by the end of 2017.