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LA-based Whisper hasn’t hit Silicon Valley tech circles yet, but it has taken college campuses by storm. The iOS app, which launched officially last November, now hosts millions of anonymous secrets uploaded by more than one million users. Those users open the app an average of six times a day and spend, on average, 30 minutes each day with it. Last month, the app hit a billion pageviews.
Whisper’s secrets are delivered in a meme-style format that transfixes Web surfers: text over image. Scrolling through Whisper’s feed...
