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Santa Monica-based Fuisz Media raised $2.1 million last week to launch its interactive video product that lets consumers interact with brands in every frame of a video.
Brands like Nike, Target and Walmart are already using Fuisz to connect with their customers, by letting them touch or click an object to share, learn more about or purchase it. The result is “massive” ROI increases from video ads in an editorial or traditional advertising context.
The Fuisz platform is built to process thousands of videos a day of any length, from 15-second ads to full-length feature films, on multiple devices.
“What makes Fuisz a truly disruptive innovation is our ability to improve advertiser performance for both brand engagement and lower funnel conversion goals,” said Justin Fuisz, co-founder and CEO, in a press statement.
The $2.1 million round was led by Metamorphic Ventures and Lerer Hippeau Ventures with participation from Michael Lazerow of Buddy Media, Brian Lee of LegalZoom and The Honest Company, Matthew Anderson of Roku, Ben Barokas of Admeld and others. The round will go towards beefing up Fuisz’s engineering team as it scales to achieve what David Hirsch of Metamorphic calls the huge feat of “actionable content,” aka content that allows for both engagement and monetization.
“As we scale, implications for the entertainment and advertising industries are enormous,” said Fuisz. “The ability to add interactivity quickly and easily to feature and editorial content provides boundless options for storytelling and monetization.”
