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Since launching in September of 2010, the company has been pushing boundaries and redefining the way women traditionally color their hair. The breakthrough technology platform for its hair dye mixing machine, known as "the love machine," is the secret weapon helping clients find their perfect hair color match. eSalon's sales have tripled over the past year and the company is on track to reach $10 million in anticipated revenues by the end of 2013.
"Reaching 500,000 orders over the past three years is an incredible milestone for the business," said Francisco Gimenez, Chief Executive Officer for eSalon.com. "Our goal has been to offer clients the chance to finally fall in love with their hair color, and we are excited for the continued success of this vision."
Clients simply go to eSalon.com, provide their hair details and upload a photo. The expert colorists create a unique, individually blended hair color formula, using professional grade ingredients typically only available in salons. Then it's sent to the client, ready to apply at their own convenience. eSalon provides the same low-cost benefits of coloring your hair at home and each application is only (19.95) plus shipping.
