Ownership of stuff is on its way out. Today our society is renting/sharing homes, cars, furniture, even pets. Why not our wardrobe? Women living in a large city, more often then not, have a big social life. Every weekend there's an event to attend, a new restaurant to try, or a friends birthday to celebrate. Purchasing a new outfit from top brands will cost upwards of $200 per outfit.
Leading to closet clutter, buyer's remorse, and a sad bank account. Create The Edit is revolutionizing the way women wear clothing. This App allows women to order an outfit from their favorite brand, and have it delivered to them within two hours. The best part? They don't have to keep the outfit. The customer pays a small rental fee, wears the outfit all weekend long, and can return it with a pre-paid return label. If they love it, they can keep it! Their rental fee will go towards their final purchase. The rental period is 4 days long, but can be extended if requested.
No longer do women need to spend thousands on new outfits they're only going to wear once. Get immediate satisfaction when your order arrives the very same day. Enjoy yourself even more knowing you paid $25 to wear a $200 dress. Post your instagram photo and send it back without a second thought. Or add it to your collection if you can't part with it.
Essentially we're allowing women to Try before they buy, or not to buy at all. It's the best of both worlds. Our society is trending towards renting over owning and clothing is the next big thing. Stitchfix is owning the space with monthly boxes of clothing and Rent The Runway has formal wear covered. However, no one has entered the same day delivery space, saving those last minute shoppers and hardworking millennial women. Also, no one is offering trendy styles or any of the brands that the App currently offers. Soon Create The Edit will be expanding to all major cities across the U.S. helping all young women save money, and look and feel good. The best brands on demand. Rent. Return. Repeat.