Los Angeles has a flourishing hub of innovative companies putting down roots outside of the San Francisco tech epicenter. Known as "Silicon Beach," due to its proximity to surf and sand, the tech community's attraction to the area is partly credited to its proximity to LAX and the diversity of LA’s industries.
To help you navigate the area and its tech scene, we've put together a rundown of Silicon Beach: where it is, which companies call the area home and how to keep up with the latest news and events.
Where is Silicon Beach?
While Silicon Beach is sometimes used to loosely describe both LA and Orange County, the tech community specifically refers to the stretch of cities west of LA, spanning from Santa Monica to Venice, often including communities as far as Hermosa Beach. As we see it, Silicon Beach encompasses the following tech hubs: Santa Monica, Venice, Marina del Rey, Playa Vista, Playa del Rey, El Segundo, Manhattan Beach and Hermosa Beach, respectively.
Silicon Beach Map
Silicon Beach Tech Companies and Startups
Silicon Beach is at the heart of the LA tech and startup scene with more than 500 companies calling the area home. In 2016, LA startups raised $4.2 billion with Santa Monica-based Snap Inc. pulling in a staggering $1.2 billion Series F, while The Trade Desk, based in El Segundo, went public with a $1.1 billion valuation.
To provide a snapshot of the space, we've rounded up a few interesting and notable companies in each of the major tech hubs of Santa Monica, Playa Vista, Venice and El Segundo.
Largely known for its tourist-luring activities, beachside shops, bars and restaurants, Santa Monica has long been a popular locale. With its beautiful backdrop and proximity to LAX and downtown Los Angeles, it's no wonder many tech companies and startups of all sizes call it home. The companies below are just a few of the dozens currently enjoying Santa Monica.
Funding: $75.2 million
Location: 2415 Michigan Ave., Santa Monica
What they do: Headspace is a mobile meditation app, teaching mindful living and exercises for stressful situations. The app only needs a few minutes of daily use to ease stress and improve focus.
Funding: $29 million
Location: 3233-C Donald Douglas Loop, Santa Monica
What they do: TaskUs makes software that provides customer experience solutions, as well as back-office support. Major companies like Tinder, Eventbrite and Hootsuite are using TaskUs.
Funding: $683 million
Location: 2500 Broadway, 2nd Floor, Santa Monica
What they do: Hulu's streaming platform features a wide array of popular television shows just hours after they air live. The company occupies a 90,000-square-foot, fully customized space in the mid-city neighborhood of Santa Monica.
A relatively young community, Playa Vista surprisingly boasts many heavy-hitters in the tech industry. A region once occupied by Howard Hughes' private airport, Playa Vista has large, open structures, making it perfect for the sprawling office spaces that tech companies and startups love.
Funding: $43 million
Location: 12181 Bluff Creek Dr., Playa Vista
What they do: ChowNow makes software for the restaurant industry. Providing products such as online ordering systems, management tools and customer insights, ChowNow helps businesses get to know their customers and stay on top of the trends.
Funding: $303 million
Location: 12130 Millennium Dr., Playa Vista
What they do: The Honest Company provides a line of safe products, ranging from beauty items to cleaning supplies, for the family and for use in the home. The company is also known for giving back, donating products and volunteering on a regular basis.
Funding: $36.1 million
Location: 12422 W. Bluff Creek Dr., Playa Vista
What they do: Currently in Venice, the world's leading search engine is moving into a huge Playa Vista space once occupied by Howard Hughes’ famous aircraft, the Spruce Goose. It comes as no surprise since Playa Vista once operated solely as Hughes’ private airport.
Industry: News + Entertainment
Funding: $11.5 million
Location: 12422 W Bluff Creek Dr., Playa Vista
What they do: YouTube is also making use of leftover airport structures from the Hughes era, converting the spaces into offices and creative areas for their YouTube Space facility. Free to anyone with a channel boasting more than 10,000 subscribers, the building is over 40,000-square-feet of sets, screening rooms, editing booths, dressing rooms and more.
Venice has evolved a lot as a neighborhood since Abbot Kinney built the canals in the early 20th century. Beginning as a resort town, but eventually falling on tougher times, Venice became a popular and eccentric beach destination. The boardwalk town is no stranger to pivoting, just like the startups and tech companies that have moved into the area.
Industry: Social Media
Funding: $4.6 billion
Location: 63 Market St., Venice
What they do: Snap Inc., the company responsible for Snapchat, is straddling multiple California locations at the moment. The social media company once boasted a spread of offices throughout Venice but has since made moves to a space near the Santa Monica airport.
Funding: $270 million
Location: 1501 Main St., Venice
What they do: System1 is all about improving the advertising experience for both consumers and marketers with its pay-per-click marketplace. System1 uses a mix of technology and science to better understand user search intent.
Industry: Virtual Reality
Funding: $38.8 million
Location: 330 Indiana Ave., Venice
What they do: Wevr is a pioneer in the virtual reality world creating VR playback software. They offer an open platform enabling all storytellers to create and present their work on any VR headset.
Funding: $12.5 million
Location: 120 Mildred Ave., Venice
What they do: Gem is a blockchain technology company providing solutions for healthcare and supply chain operations. With an office less than a quarter-mile from the beach, the team at Gem makes sure to take advantage of their amazing location.
Like other areas in Silicon Beach, El Segundo has an interesting founding story. A town built around a beachfront oil refinery, El Segundo has long been synonymous with industry. Today, many players in the tech industry also call El Segundo home. Check out some of its inhabitants below.
Location: 100 E. Grand Ave., El Segundo
What they do: Wpromote is a digital marketing agency that works with Fortune 500 companies to startups. Wpromote takes care of every digital aspect that goes into building a brand and some of their clients include Forever21, Shutterstock, Toyota and Marriott.
Funding: $31.2 million
Location: 100 N. Sepulveda Blvd., El Segundo
What they do: Nativo is an advertising technology company using a unified platform for native content, helping companies like Amazon, UPS and IBM drive more significant engagement, track performance and automate operations.
Funding: $60 million
Location: 100 N. Sepulveda Blvd., El Segundo
What they do: Prodege LLC is the parent company of multiple rewards brands, including Swagbucks, MyPoints, Shop at Home and My Gift Card Plus. In addition to its brands, Prodege provides marketing solutions and insights on the enterprise side.
Funding: $40.5 million
Location: 2301 Rosecrans Ave., El Segundo
What they do: Chef’d is a meal-kit delivery service offering famous recipes and high-quality ingredients. Unlike similar meal-kit companies, Chef’d doesn’t require a subscription, providing more freedom for users.
Silicon Beach Jobs
There are hundreds of startups and tech companies in the area and if you're on the hunt for a new opportunity in tech, Silicon Beach is a great place to look. Whether you're looking for a developer position or a more creative role, there are over thirty Silicon Beach companies currently hiring right now.
Silicon Beach News & Resources
There’s always exciting and interesting news coming out of Silicon Beach and the following sources will keep you up to date.
Curbed LA, a real estate blog boasting a section dedicated to covering the physical movements within Silicon Beach, mostly featuring the tech companies that have set up shop there.
The LA Business Journal has a dedicated section to tech news, a majority of which centers on the Silicon Beach area, covering everything from breaking funding rounds to whatever Mr. Musk is up to on a given day.
And, of course, right here on Built In LA, we cover tech news all over the area, from the Valley to Orange County. If you want to know more about the tech scene in the LA area, check out our news page or sign up for our newsletter.
Silicon Beach Events
Silicon Beach Fest is a bi-annual celebration of tech and entertainment featuring guest speakers, hackathons, demo days, a digital film festival, panels and workshops.
For general tech events and happenings in and around Los Angeles check out our events page.