The Director of B2B Activation leads the activation marketing team, focusing on data-driven strategies to increase patient starts from commercial channels, while managing MarTech systems and team optimization for scalable and repeatable marketing campaigns.

The Sr. Product Marketing Manager leads B2B positioning and messaging, creates sales tools, collaborates with Sales for insights, and uses AI for asset creation.

Drive growth by executing employer activation marketing campaigns, optimizing conversion through A/B testing, and partnering with analytics and sales teams.