Lead editorial strategy and the company blog to drive top-of-funnel growth. Pitch, write, and edit product-focused content; build and manage an editorial roadmap and calendar; collaborate with Product Marketing, Growth, and Product teams; optimize content for search and AI/LLM answers (GEO); coordinate contributors and approvals; use performance data to inform and optimize content.

Lead Paid Search strategy and performance for Higher Education clients, driving enrollment-focused paid search programs across multi-account portfolios. Set vision, scale performance frameworks, manage multimillion-dollar budgets, mentor a search team, own execution and measurement, partner with analytics for attribution, and deliver executive-level reporting and growth recommendations.

This role involves leading a consulting team to deliver data-driven marketing strategies, measurement, and client engagement, while advising C-suite executives and optimizing customer journeys through advanced data analysis and insights.