Lead strategy, planning, and execution for Connected TV, audio, OOH, and direct mail/gifting. Build programmatic audio and CTV programs, manage media/vendor relationships, design incrementality tests and measurement frameworks, partner with Creative and Analytics to align channels with pipeline goals, and scale offline, upper-funnel programs within an ABM and performance-marketing context.

Lead Apollo.io's paid acquisition engine across paid search, social, TV, audio, OOH, and emerging channels. Manage an 8-figure media budget, lead and mentor channel specialists, build measurement and attribution (pixels, server-side/CAPI, MMM), run systematic testing across creative/audience/landing pages, own forecasting and reporting, and partner cross-functionally to drive scalable, efficient pipeline contribution.