Lead end-to-end experiential event production for Babylist’s Los Angeles showroom, including brand activations, partner pop-ups, Registry Weekend, educational panels, and influencer gatherings. Own event strategy, concepts, budgets, vendors, timelines, logistics, onsite execution, show-running, breakdown, and post-event recaps. Manage multiple overlapping productions while coordinating internal teams, venue partners, and production vendors in a hybrid Los Angeles role.

Own Babylist Media’s ad technology, inventory, yield, and offsite distribution strategy. Configure and optimize Koddi, establish capacity and prioritization rules, improve eCPM, fill, and utilization, and transition sponsorships toward CPM and self-serve buying. Lead outsourced ad operations partners, incident response, campaign delivery health, and distribution across Meta, TikTok, YouTube, Pinterest, and Babylist Connect. This player-coach role combines hands-on ad server administration, strategy, vendor management, and cross-functional communication.