The Senior Manager, Creative Strategy and Planning will lead the development of strategic assets for 2K's franchises, acting as a key partner to Creative Directors to ensure impactful creative direction from pre-production to launch. This involves managing portfolios, aligning stakeholders, and translating business objectives into actionable strategies.

The role involves executing marketing campaigns for North America, coordinating with teams, managing timelines, and reporting on performance, while not owning strategy or budgets.

Lead end-to-end global go-to-market strategy for 2K Core Games, align franchise and regional teams, own campaign investment and KPI frameworks, and create scalable playbooks that drive short- and long-term performance.