Supports global brand strategy and integrated marketing campaigns for Gearbox gaming franchises. Coordinates go-to-market planning, creative development, regional adaptation, agencies, budgets, timelines, and cross-functional teams. Uses audience research, player telemetry, KPIs, and campaign performance analysis to optimize marketing programs and drive measurable results.

Leads community management and social marketing strategy for WWE 2K and PGA TOUR 2K. Oversees internal managers and agency partners, develops platform-specific campaigns, manages player feedback and social listening, supports live-service launches and updates, and reports insights to marketing, studio, and executive stakeholders. Drives community growth through creators, tournaments, councils, and fan programs while partnering cross-functionally to improve player experiences and brand relevance.

Manage end-to-end production of global marketing assets for Core game titles: define scopes and schedules, coordinate Brand, Creative and vendors, monitor budgets, ensure quality and compliance, optimize pipelines, and mitigate production risks to deliver trailers, social, in-game, and performance marketing collateral on time.