Lead end-to-end strategy and execution for Tier 1 trade shows and industry events in retail and food & beverage. Own event selection, budget management, ROI tracking, booth design/production, vendor relationships, lead capture processes, cross-functional alignment, and inventory/shipping logistics. Travel to key events (up to 25%) and collaborate with sales, creative, product, and partners to drive qualified leads and showcase Square solutions.

The Senior Manager will define and drive the Services vertical strategy, enhance revenue performance, and ensure product alignment with sales efforts. They'll collaborate across teams, translate insights into actionable guidance, and shape product roadmap decisions, advocating for innovation and measurable impact on revenue.