Manage and optimize full-funnel paid social campaigns across Meta, Reddit, Pinterest, and TikTok. Responsibilities include campaign setup, targeting, budget pacing, testing, QA, reporting, performance analysis, and optimization. The role partners with Creative, Marketing, Data, and Analytics teams to develop strategies, measure incrementality and attribution, translate campaign results into actionable insights, and identify opportunities to improve customer acquisition, efficiency, and growth.

Leads GoodRx’s healthcare professional marketing strategy, roadmap, campaigns, audience segmentation, product adoption, and engagement initiatives. Translates product and data capabilities into compelling clinical-audience messaging, partners with product, sales, creative, channel, and analytics teams, manages budgets and teams, defines KPIs, and advises senior leaders on HCP marketing and growth strategy.