Own end-to-end paid social execution across Meta and TikTok for subscription products. Manage bidding, budgets, audiences, creative testing, AI-enabled workflows, attribution, tracking, and campaign scaling. Optimize for subscriber acquisition efficiency, long-term LTV, churn, payback period, and cohort health. Monitor ROAS, CPA, CTR, CAC, and conversion rates while ensuring technical integrity across Shopify, GA4, subscription platforms, and attribution tools.

The Lead Growth Strategist will develop and implement innovative, data-driven marketing strategies to grow Startpage's user base and increase app installations and browser usage.