Lead and execute Sprout's full-funnel digital marketing strategy across web, paid media, and lifecycle. Manage a multi-disciplinary team, large paid budgets, forecasting, attribution, experimentation frameworks, and cross-functional integration to drive pipeline, revenue, and customer growth for both sales-led and self-serve motions.

Lead cross-functional strategy connecting website acquisition to product activation in a PLG environment. Own web-to-product handoffs, segmentation, data integration, personalization, and reporting to improve activation, PQLs, and revenue. Drive scalable self-service flows, lifecycle frameworks, and experiments in partnership with Product, UX, and data teams.

Own and execute Sprout's ABX strategy to turn target accounts into pipeline and revenue. Lead paid digital, web personalization, retargeting, content/persona messaging, intent signal strategy, and attribution/reporting. Align Field Marketing, Sales, RevOps, and Marketing Operations to optimize targeting, measurement, and channel mix for enterprise accounts.