Own lifecycle and retention marketing across email, SMS, and membership communications. Build and optimize Klaviyo flows, segmentation, personalization, testing, campaign calendars, and QA. Manage membership onboarding, churn prevention, win-back, and upgrades while connecting CRM activity to conversion, repeat purchase, retention, reactivation, and LTV. Requires hands-on ecommerce marketing expertise and measurable results.

Build and own ARB Interactive’s creator and influencer program from zero to one. Responsibilities include sourcing and recruiting creators, negotiating partnerships, designing incentives and deal structures, managing an always-on creator community, building CRM and tracking systems, and measuring acquisition, registration, redemption, retention, and player value. The role requires hands-on outreach across major social and streaming platforms, creator development, content evaluation, and optimization of a performance-driven growth channel.

Create and rapidly test performance-driven video content for social gaming campaigns. Develop hooks, concepts, scripts, gameplay edits, creator footage, and AI-generated assets; analyze metrics such as hold rate, watch time, and click-through rate; iterate winning concepts across Meta, TikTok, Snapchat, YouTube, and other platforms; organize creative assets; and collaborate with User Acquisition and marketing teams to improve production workflows.