Lead identification, testing, and scaling of new paid channels (streaming TV, programmatic, paid social, YouTube). Design incrementality/holdout tests with BI, own attribution and reporting, build channel playbooks, optimize conversion signal passback, drive creative testing and briefs, manage platform partnerships, and recommend budget/investment decisions to senior stakeholders.

Lead Bankrate's brand, communications, integrated marketing, and organic social to drive growth and lower blended CAC. Own positioning, PR/earned media, campaign orchestration, and measurement tied to efficient revenue. Partner with paid and organic growth, build a high-performing team, and hold brand/social accountable to contribution metrics rather than vanity KPIs.

Lead Bankrate's organic demand system across AI search (AEO/GEO), SEO, and content. Define AI citation strategy, own organic revenue and measurement, build an AI-native team and agentic workflows, and partner with paid, brand, product, and analytics to drive durable, revenue-generating organic growth.