Build and scale a customer advocacy program to generate references, referrals, reviews, case studies, and advisory engagement. Partner cross-functionally with Customer Success, Product Marketing, and Sales to recruit advocates, manage CAB, drive review generation, and measure program impact via defined metrics and scalable workflows.

The Senior Product Marketing Manager will lead the go-to-market strategy for Financials and OpsAI, ensuring product innovation leads to customer adoption and revenue growth through positioning, messaging, and sales enablement initiatives.