Supports integrated demand generation campaigns across email, webinars, websites, and nurture channels. Builds marketing automation programs, manages lead scoring and segmentation, develops and adapts content, tracks campaign performance, and reports on lead and conversion metrics. Collaborates with Sales and cross-functional teams on MQL handoffs, coordinates campaign timelines, and manages external agencies and freelancers.

Leads SentiLink’s B2B marketing organization, strategy, team development, pipeline generation, integrated campaigns, brand and digital growth, enterprise account programs, events, and marketing measurement. Partners with Sales, Product, Data Science, Revenue Operations, and executives to drive qualified pipeline, conversion, revenue, and ARR growth.

Own demand-generation campaign content from anchor assets through landing pages, nurture emails, ads, events, social, video, case studies, SEO, and AEO. Partner with Demand Generation, Product Marketing, Sales, and Events to create audience-specific messaging for technical B2B buyers in regulated markets. Manage editorial publishing, maintain proof libraries, measure conversion and pipeline impact, and develop campaign video content in a remote, fast-growing startup environment.