Top Brand Manager Jobs in Los Angeles, CA

The Assistant Brand Manager supports brand strategy and execution across established and emerging pet brands. Responsibilities include managing launches and campaigns, coordinating cross-functional projects, conducting market and competitor research, optimizing e-commerce merchandising and promotions, improving customer onboarding and retention, and analyzing metrics such as ROI, CVR, AOV, and LTV.

Supports brand strategy, planning, marketing campaigns, consumer insights, media, promotions, events, eCommerce, and direct-to-consumer programming for a wine portfolio. Manages budgets, forecasts, invoices, business analysis, and marketing ROI while coordinating cross-functional teams, agencies, sales, finance, retail, hospitality, and external partners. Requires strong communication, analytical, creative, project-management, commercial, and financial skills, with occasional evenings, weekends, and travel.

Own and grow the CEO’s personal brand across social media, podcasts, speaking, press, and content platforms. Responsibilities include managing social channels, creating and editing short-form video, booking podcast and speaking opportunities, supporting press and book promotion, writing in the CEO’s voice, tracking performance, maintaining brand materials, coordinating with the CEO’s network, directing AI-assisted workflows, and handling limited event logistics and assistant tasks.

Supports the management and execution of artist merchandise programs for assigned clients. Coordinates client relationships, product development, creative approvals, production schedules, launches, quality control, pricing information, and cross-functional communication. Tracks deadlines, organizes account records, monitors music and fashion trends, and assists Brand Managers with merchandise activations and high-volume initiatives.

Manage the global growth and strategy of a toy brand portfolio across its full product lifecycle. Responsibilities include overseeing brand P&L, analyzing POS data and market trends, developing marketing and media strategies, coordinating cross-functional timelines, collaborating with licensors, identifying profitability opportunities, and presenting recommendations to executives, sales teams, and retail partners.

Own brand strategy workstreams for the Coursera and Udemy rebrand, including competitive analysis, brand architecture, positioning, research synthesis, strategic deliverables, workshops, and agency collaboration. Translate finalized strategy into brand activation across campaigns, messaging, and key moments for an assigned business segment.

Own go-to-market strategy for Snap’s brand video solutions, developing positioning, sales enablement, advertiser insights, competitive intelligence, and performance narratives. Partner with Product, Sales, Marketing Science, and leadership to launch formats, improve advertiser experiences, define KPIs, drive adoption and revenue, and scale global marketing programs. The role requires expertise in brand advertising, digital monetization, social and CTV video, executive communication, and AI-enabled workflow automation.

Own CyberNut’s community activation, customer engagement programs, social media presence, content creation, mascot brand, swag program, customer recognition, and conference participation. Build activation plans for school districts, run competitions and events, create on-camera content for TikTok, Instagram, and LinkedIn, and turn customer successes into social engagement. Partner with Customer Success, Sales, Marketing, and Product to increase district participation, brand awareness, renewals, and referrals. Frequent travel to customer sites and K-12 conferences is required.

The Brand Manager will develop and execute strategies for spirits brands, maintain positioning and messaging, manage agencies, oversee packaging and launch initiatives, coordinate marketing campaigns, conduct market research, track performance, and collaborate with sales, finance, legal, product development, and external partners across domestic and international markets.

Lead global go-to-market strategy and integrated campaign execution for an undisclosed R&D game. Coordinate Product, Publishing, Creative, Community, Social, Communications, regional teams, agencies, and vendors to deliver launch moments on time and on budget. Own campaign plans, briefs, roadmaps, timelines, assets, channel coordination, and performance evaluation while developing scalable processes for a live-service product.

Supports global brand strategy and integrated marketing campaigns for Gearbox gaming franchises. Coordinates go-to-market planning, creative development, regional adaptation, agencies, budgets, timelines, and cross-functional teams. Uses audience research, player telemetry, KPIs, and campaign performance analysis to optimize marketing programs and drive measurable results.

Lead brand strategy and execution across campaigns, product launches, DTC, Amazon, retail, social, events, and partnerships. Develop integrated go-to-market plans, translate consumer insights into activations, maintain brand cohesion across channels, and identify culturally relevant opportunities. Partner cross-functionally to deliver initiatives, monitor performance, and refine strategy. The role requires strong creative judgment, project management, communication, and ownership in a fast-paced CPG environment.

Develop and execute Level’s brand, go-to-market, growth, digital, eCommerce, lifecycle, and event marketing strategies. Own Shopify B2B storefront management, integrated campaigns, customer acquisition, product launches, analytics, conversion optimization, and retention programs. Partner with leadership, Sales, Product, Operations, vendors, and agencies while building marketing infrastructure in a lean environment. Translate customer insights and performance data into measurable initiatives that increase brand awareness, adoption, revenue, and customer growth.

Develop and refine FIJI Water’s consumer marketing strategy, lead annual brand planning, manage new product development and launches, direct creative agency activities, and maintain brand positioning. Analyze category and consumer insights, monitor business performance and competition, oversee PR, digital, and social initiatives, manage the brand budget, and coordinate cross-functional teams across sales, finance, operations, product development, and external partners.

Leads Munchkin’s Feeding category marketing strategy across Formula, Cups, Mealtime, and Bottles. Owns the annual business plan, category growth, positioning, integrated campaigns, innovation commercialization, omnichannel retail execution, social and influencer marketing, investment optimization, and agency leadership. Manages one direct report and leads cross-functional teams across product innovation, sales, commerce, insights, creative, and agencies, with accountability for commercial performance and brand growth.

Manage entertainment, celebrity, athlete, and creator partnerships for brand clients. Develop partnership strategies, research talent, prepare recommendations and client presentations, support negotiations, and oversee contracts, deliverables, timelines, budgets, and project execution. Identify opportunities across film, television, music, and culture while serving as a day-to-day client contact across multiple accounts and workstreams.

Lead brand strategy and day-to-day marketing for Harvest Snaps and other Calbee brands. Own brand performance, budgets, forecasting, P&L management, consumer insights, integrated campaigns, innovation, and cross-functional Stage Gate projects. Partner with sales, R&D, finance, supply chain, agencies, and global teams to drive growth, market relevance, profitability, and brand equity. This hybrid role requires at least three onsite days weekly at the Fairfield, California office.

Supports brand growth for Hand Sanitizing and Skincare through business analysis, category strategy, product innovation, launches, integrated marketing, retail execution, forecasting, and cross-functional project coordination. The role analyzes performance, consumer insights, competitive activity, and financial results while partnering with Sales, Supply Chain, Finance, R&D, Creative, and eCommerce teams. It also contributes to packaging, positioning, claims, communications, demand planning, and business reviews.

Manages the Cup Noodles brand and sub-brands by developing marketing strategies, analyzing consumer and syndicated market data, managing budgets and P&Ls, and leading innovation and product commercialization. The role coordinates cross-functional teams and external agencies, oversees brand communications, supports business planning, and coaches junior team members to achieve volume and profit objectives.

Leads Olympic partnership strategy and activation for beauty brand clients, managing campaigns, events, content, hospitality, talent, retail, social, PR, and experiential programs. Oversees budgets, timelines, approvals, vendors, rights-holder relationships, and cross-functional teams while providing strategic recommendations and executive-ready communications. Supports measurement, new business development, client growth, and mentoring of junior staff. Requires extensive sports marketing or sponsorship experience, global brand expertise, and travel to events.

Lead top-of-funnel and brand advertising strategy, budgets, media planning, agency relationships, creative execution, and measurement across Grammarly and Superhuman’s multi-brand portfolio. Manage TV, CTV, OOH, digital video, influencer, and audio investments; partner with data science on incrementality and brand lift; develop strategic frameworks; and lead, mentor, and grow a team of brand advertising marketers.

Leads Ferguson’s brand and creative technology ecosystem, including Bynder, Adobe Workfront, Templafy, brand portals, templates, and digital asset management. Develops technology roadmaps, integrates platforms, automates workflows, evaluates AI capabilities, improves asset governance, manages vendors and budgets, and establishes operational metrics. Oversees brand systems support and develops the Brand Systems function while partnering with Creative, Marketing, IT, Procurement, and other teams to improve efficiency, adoption, consistency, and self-service capabilities.

The Senior Brand Manager owns strategy, growth, and P&L performance for scaled and emerging brands. Responsibilities include setting channel and revenue goals, leading campaigns and product launches, managing product pipelines and stage-gate approvals, overseeing talent and creative deliverables, optimizing e-commerce and customer engagement, monitoring KPIs, and mentoring Assistant Brand Managers. The role coordinates with retail, supply chain, customer experience, acquisition, PR, and social teams.

Develop and execute brand communications strategies for product launches, occasion campaigns, and consumer activations. Manage cohesive messaging across earned, managed, and owned channels; cultivate media relationships; pitch stories; and secure coverage. Coordinate with media, content, sports, culture, and cross-functional teams to strengthen brand engagement. Track campaign performance, produce reports and presentations, maintain communications calendars, and support optimization of national campaigns.

Own Arbor Energy’s brand marketing strategy and execution across company storytelling, industry presence, audience engagement, events, content, and marketing operations. Translate technical and commercial milestones into compelling external narratives, coordinate leaders and subject matter experts, manage agencies and vendors, oversee marketing calendars and campaigns, and build scalable workflows. The role partners cross-functionally with engineering, commercial, and executive teams in a fast-moving energy technology startup.