Top Brand Manager Jobs in Los Angeles, CA

The Senior Brand Manager owns strategy, growth, and P&L performance for scaled and emerging brands. Responsibilities include setting channel and revenue goals, leading campaigns and product launches, managing product pipelines and stage-gate approvals, overseeing talent and creative deliverables, optimizing e-commerce and customer engagement, monitoring KPIs, and mentoring Assistant Brand Managers. The role coordinates with retail, supply chain, customer experience, acquisition, PR, and social teams.

Lead GitLab’s talent brand strategy and employer value proposition across the candidate journey. Develop integrated recruitment marketing campaigns, editorial content, recruiter resources, events, and scalable content systems. Partner with Talent Acquisition, Marketing, Communications, and business leaders to support hiring priorities and improve candidate experiences. Use performance data, audience insights, feedback, and market trends to evaluate campaigns, guide priorities, and increase candidate engagement and conversion.

The Talent Brand Manager will shape GitLab’s employer brand through recruitment marketing, storytelling, campaigns, and candidate education. Responsibilities include translating the employer value proposition into messaging, creating cross-channel campaigns and team-member stories, improving candidate journey touchpoints, analyzing funnel and engagement metrics, and partnering with Talent Acquisition and cross-functional stakeholders. The role also manages projects and external partners while improving talent brand processes, reporting, and operations in a fully remote environment.

Lead day-to-day brand management for Munchkin: drive product innovation and launches, pricing and go-to-market strategy, sales and distribution support, consumer insights, integrated marketing campaigns, and cross-functional coordination to grow market share and meet financial objectives.

Own and drive the end-to-end commercial performance of two DTC growth brands, including merchandising, pricing, bundles, assortment, and promotional cadence. Build and run an experimentation roadmap to improve conversion, AOV, attach rate, and margin. Coordinate cross-functionally with supply chain, growth & marketing, product, and CRM to deliver launches, campaigns, and brand expression. Be measured on measurable business outcomes and scale winning tests and initiatives.

Leads brand strategy, product innovation, and commercialization for Samyang and MEP food brands. Owns annual strategic planning, product roadmaps, P&L, market expansion, and new product development. Uses Nielsen, IRI, consumer research, and competitive intelligence to guide decisions. Manages a small brand marketing team, coordinates cross-functional launches, develops integrated go-to-market campaigns, partners with retail sales teams, and optimizes product performance through sales, margin, market share, and post-launch analysis.

Lead global brand growth for Maui Moisture by developing multi-year strategies, launching new products, creating go-to-market and media plans, partnering cross-functionally and with regional teams, driving forecasting and insights, and ensuring adaptable global executions to meet sales and profit targets.

Leads Bolthouse Farms brand strategy and marketing execution to achieve revenue and brand-equity goals. Uses syndicated, consumer, and customer data to generate insights, develops business reviews and strategic recommendations, manages communication plans across social and influencer channels, leads cross-functional projects, and oversees innovation from concept through production. Collaborates with internal teams and external agencies, manages deadlines and priorities, and supports data-driven marketing decisions.

Lead global brand strategy and integrated marketing campaigns for Sonic, spanning social, PR, influencer, digital, paid media, creative, content, experiential and partnerships. Partner with internal teams and agencies to develop creative assets, track campaign performance and brand health, leverage consumer insights to inform strategy, identify growth opportunities across markets and categories, and mentor junior marketers to drive measurable business results and franchise growth.

The Senior Brand Manager will lead commercialization and development for Samyang's new brands and innovation, overseeing product lifecycle, market strategy, and team management to drive better-for-you products.

Own the strategic roadmap for brand media allocation, audience targeting, and measurement. Bridge upper-funnel brand building with lower-funnel Patient Starts, manage CTV and paid social campaigns, build MMM or multi-touch attribution frameworks, oversee multi-million-dollar media budgets, present to executives, and manage external media agencies and cross-functional stakeholders.

Lead end-to-end product execution for licensed toy brands from concept to shelf. Manage development samples, licensor approvals, cost negotiations, retail partnerships, and cross-functional communication. Analyze POS data and trends to drive product positioning, mentor junior staff, and ensure projects meet timelines, budgets, and brand standards.

Own brand and partner campaign strategy from brief through launch and retrospectives. Translate business priorities, audience insights, and brand strategy into integrated campaign plans, GTM strategies, investment priorities, and creative briefs. Align cross-functional marketing partners, guide tradeoffs, oversee execution quality, and develop measurement frameworks. Track brand health and campaign performance, report insights to leadership, and create reusable standards to improve future campaigns.

The Assistant Brand Manager will support go-to-market strategies for new product launches, manage product lifecycle, and develop marketing analysis while collaborating with cross-functional teams.

As an Assistant Brand Manager, you will support product launches, develop brand messaging, manage consumer insights, and work cross-functionally to drive market success for new products.

Leads Bobbie’s innovation pipeline from opportunity identification and concept development through commercialization, launch, and in-market learning. Develops consumer propositions, product briefs, business cases, stage-gate recommendations, go-to-market plans, and learning agendas. Partners cross-functionally with insights, finance, product development, regulatory, quality, operations, supply chain, marketing, sales, and customer experience teams to create and scale new products and growth platforms.

As Brand Manager, you'll lead go-to-market efforts, ensuring consistent brand expression across channels and translating consumer insights into effective marketing activations.

The Senior Brand Manager will lead global campaigns for Teamfight Tactics, shape brand perception, and collaborate across teams to ensure cohesive branding and effective execution of marketing strategies.

Lead development and execution of integrated marketing plans and campaigns for CPG brand growth. Manage cross-functional projects, translate syndicated and consumer data into actionable insights, oversee creative/media/PR execution, optimize SKU portfolio, support international rollouts, present to senior leadership, and mentor team members.

Manage and grow consumer brands through sales analysis, go-to-market execution, licensee management, market research, and cross-functional collaboration. Oversee product approvals, merchandising assets, contract tracking, trademark usage, and stakeholder communications to drive distribution and revenue.

Oversee Amazon and Walmart Marketplace operations and growth, managing catalog execution, product detail pages, A+ Content, Brand Stores, launches, marketing calendars, A/B testing, advertising optimization, reporting, and account health. Analyze Seller Central, advertising, and internal dashboard data to guide revenue and margin decisions. Coordinate with brand, creative, data, and agency partners while monitoring competitors, category trends, and marketplace policies.

Support development and execution of ATLUS transmedia brand strategies across games, consumer products, animation, events, music and licensing. Coordinate cross-functional stakeholders, manage budgets, campaign creative and asset production, oversee agencies and partner communications, support approvals/contracts/invoicing, assist with consumer research and data analysis, and provide event and regional updates to grow ATLUS IP in Western markets.

Lead end-to-end product execution for trend-driven plush and plastic brands: manage development from concept to shelf, liaise with licensors, analyze POS and consumer data, track costs and profitability, collaborate with sales and cross-functional teams, mentor junior staff, and maintain project timelines using PM tools.

Support brand manager and cross-functional teams to take toy product lines from concept to market: manage planning docs, licensor approvals, samples, POS analysis, sales presentations, and stakeholder communications to meet development timelines.

Supports brand marketing projects and partnerships, especially retail initiatives. Coordinates cross-functional deliverables with internal teams and external property partners, manages retail marketing timelines and assets, collaborates on product drops and special projects, and prepares post-project reports. The role also involves budget planning, contract review, and legal-term management for influencer and partnership agreements.