Top Brand Manager Jobs in Los Angeles, CA

The Assistant Brand Manager supports brand strategy and execution across established and emerging pet brands. Responsibilities include managing launches and campaigns, coordinating cross-functional projects, conducting market and competitor research, optimizing e-commerce merchandising and promotions, improving customer onboarding and retention, and analyzing metrics such as ROI, CVR, AOV, and LTV.

Leads Maternal Health portfolio strategy, three-year planning, innovation pipelines, product commercialization, brand architecture, pricing, channel strategy, and business performance. Uses consumer, market, competitive, clinical, regulatory, and financial insights to identify opportunities and guide product roadmaps across breastfeeding, pumping, lactation, and postpartum care. Partners cross-functionally with product development, engineering, marketing, sales, operations, regulatory teams, suppliers, and external partners while coaching direct reports.

Leads global and multi-market brand campaigns from strategy through execution and measurement. Develops briefs, applies consumer and brand insights, partners with cross-functional teams and agencies, manages timelines and budgets, adapts campaigns for local markets, evaluates performance, and provides recommendations and guidance to strengthen brand marketing practices.

The Brand Manager will develop and execute strategies for spirits brands, maintain positioning and messaging, manage agencies, oversee packaging and launch initiatives, coordinate marketing campaigns, conduct market research, track performance, and collaborate with sales, finance, legal, product development, and external partners across domestic and international markets.

Lead global go-to-market strategy and integrated campaign execution for an undisclosed R&D game. Coordinate Product, Publishing, Creative, Community, Social, Communications, regional teams, agencies, and vendors to deliver launch moments on time and on budget. Own campaign plans, briefs, roadmaps, timelines, assets, channel coordination, and performance evaluation while developing scalable processes for a live-service product.

Supports global brand strategy and integrated marketing campaigns for Gearbox gaming franchises. Coordinates go-to-market planning, creative development, regional adaptation, agencies, budgets, timelines, and cross-functional teams. Uses audience research, player telemetry, KPIs, and campaign performance analysis to optimize marketing programs and drive measurable results.

The Senior Brand Manager will lead commercialization and development for Samyang's new brands and innovation, overseeing product lifecycle, market strategy, and team management to drive better-for-you products.

Own brand and partner campaign strategy from brief through launch and retrospectives. Translate business priorities, audience insights, and brand strategy into integrated campaign plans, GTM strategies, investment priorities, and creative briefs. Align cross-functional marketing partners, guide tradeoffs, oversee execution quality, and develop measurement frameworks. Track brand health and campaign performance, report insights to leadership, and create reusable standards to improve future campaigns.

Drive national brand growth through multi-year strategy, product launches, go-to-market planning, marketing communications, consumer research, competitive insights, shipment and consumption analysis, and cross-functional collaboration. Lead brand P&L management and investment recommendations while coordinating with sales, finance, regulatory, legal, supply chain, and demand planning teams to achieve profitable growth.

Develop and refine FIJI Water’s consumer marketing strategy, lead annual brand planning, manage new product development and launches, direct creative agency activities, and maintain brand positioning. Analyze category and consumer insights, monitor business performance and competition, oversee PR, digital, and social initiatives, manage the brand budget, and coordinate cross-functional teams across sales, finance, operations, product development, and external partners.

Leads Munchkin’s Feeding category marketing strategy across Formula, Cups, Mealtime, and Bottles. Owns the annual business plan, category growth, positioning, integrated campaigns, innovation commercialization, omnichannel retail execution, social and influencer marketing, investment optimization, and agency leadership. Manages one direct report and leads cross-functional teams across product innovation, sales, commerce, insights, creative, and agencies, with accountability for commercial performance and brand growth.

Manage artist client relationships and merchandising programs across e-commerce, touring, retail, licensing, and VIP channels. Develop branding strategies, oversee product development, pricing, schedules, quality, launches, and financial reporting. Analyze performance, feedback, and market trends while coordinating internal teams and maintaining high-touch client service.

Supports brand growth for Hand Sanitizing and Skincare through business analysis, category strategy, product innovation, launches, integrated marketing, retail execution, forecasting, and cross-functional project coordination. The role analyzes performance, consumer insights, competitive activity, and financial results while partnering with Sales, Supply Chain, Finance, R&D, Creative, and eCommerce teams. It also contributes to packaging, positioning, claims, communications, demand planning, and business reviews.

Manages the Cup Noodles brand and sub-brands by developing marketing strategies, analyzing consumer and syndicated market data, managing budgets and P&Ls, and leading innovation and product commercialization. The role coordinates cross-functional teams and external agencies, oversees brand communications, supports business planning, and coaches junior team members to achieve volume and profit objectives.

Lead brand strategy and campaign vision for a CPG consumer brand. Write creative briefs, manage agencies and celebrity partnerships, align integrated marketing (social, ecommerce, influencer, media), and translate syndicated data (Circana/Nielsen/SPINS) into retail-driven recommendations and product innovation. Collaborate cross-functionally to connect marketing to velocity, distribution, and business outcomes.

Lead OGX brand innovation and global marketing initiatives across hair and body products. Responsibilities include developing new concepts and three-year plans, coordinating cross-functional product launches, supporting multimedia campaigns, identifying market trends, maintaining brand consistency, managing promotional materials, and mentoring brand professionals. The role requires strategic thinking, strong collaboration, analytical skills, and experience executing brand strategies and business plans.

Lead top-of-funnel and brand advertising strategy, budgets, media planning, agency relationships, creative execution, and measurement across Grammarly and Superhuman’s multi-brand portfolio. Manage TV, CTV, OOH, digital video, influencer, and audio investments; partner with data science on incrementality and brand lift; develop strategic frameworks; and lead, mentor, and grow a team of brand advertising marketers.

The Senior Brand Manager owns strategy, growth, and P&L performance for scaled and emerging brands. Responsibilities include setting channel and revenue goals, leading campaigns and product launches, managing product pipelines and stage-gate approvals, overseeing talent and creative deliverables, optimizing e-commerce and customer engagement, monitoring KPIs, and mentoring Assistant Brand Managers. The role coordinates with retail, supply chain, customer experience, acquisition, PR, and social teams.

Supports Squishmallows brand strategy, product development, licensing, and cross-functional execution from concept through market launch. Analyzes competitive landscapes, POS data, consumer insights, sales, and profitability to inform product positioning and retail plans. Manages product line documentation, timelines, samples, creative deliverables, sales materials, and stakeholder communications while maintaining brand integrity and project schedules.

Develop and execute brand marketing campaigns, community initiatives, product launches, and PRO marketing strategies for Glo Skin Beauty. Manage briefs, calendars, agencies, cross-functional collaboration, campaign performance, consumer insights, brand consistency, cultural trends, partnerships, and leadership communications.

Lead GitLab’s talent brand strategy and employer value proposition across the candidate journey. Develop integrated recruitment marketing campaigns, editorial content, recruiter resources, events, and scalable content systems. Partner with Talent Acquisition, Marketing, Communications, and business leaders to support hiring priorities and improve candidate experiences. Use performance data, audience insights, feedback, and market trends to evaluate campaigns, guide priorities, and increase candidate engagement and conversion.

The Talent Brand Manager will shape GitLab’s employer brand through recruitment marketing, storytelling, campaigns, and candidate education. Responsibilities include translating the employer value proposition into messaging, creating cross-channel campaigns and team-member stories, improving candidate journey touchpoints, analyzing funnel and engagement metrics, and partnering with Talent Acquisition and cross-functional stakeholders. The role also manages projects and external partners while improving talent brand processes, reporting, and operations in a fully remote environment.

Leads enterprise brand strategy, including positioning, narrative, architecture, naming, messaging, governance, and brand expression. Manages brand strategists, advises senior leaders, facilitates strategic workshops, partners with marketing and creative teams, and aligns communications across enterprise audiences and programs. Uses audience insights, research, and performance data to guide brand decisions and effectiveness. Requires extensive corporate brand strategy experience, strong leadership, communication, strategic judgment, and influence in complex matrixed organizations.

Supports consumer marketing and brand growth through strategic business planning, category and competitor analysis, P&L support, product innovation, pricing, merchandising, consumer research, marketing communications, and performance tracking. Collaborates with sales, finance, supply, regulatory, demand planning, global marketing, and agency partners. The four-month internship provides formal and on-the-job development, with potential consideration for full-time employment.

Supports brand strategy and product-line performance for Califia Farms. Analyzes category, consumer, competitive, syndicated, panel, sales, and research data to identify opportunities. Leads cross-functional innovation and renovation projects from concept through commercialization, develops packaging and marketing assets, executes programs, manages project timelines, and tracks marketing budgets.