Top Brand Manager Jobs in Los Angeles, CA

The Senior Brand Manager owns strategy, growth, and P&L performance for scaled and emerging brands. Responsibilities include setting channel and revenue goals, leading campaigns and product launches, managing product pipelines and stage-gate approvals, overseeing talent and creative deliverables, optimizing e-commerce and customer engagement, monitoring KPIs, and mentoring Assistant Brand Managers. The role coordinates with retail, supply chain, customer experience, acquisition, PR, and social teams.

Supports Squishmallows brand strategy, product development, licensing, and cross-functional execution from concept through market launch. Analyzes competitive landscapes, POS data, consumer insights, sales, and profitability to inform product positioning and retail plans. Manages product line documentation, timelines, samples, creative deliverables, sales materials, and stakeholder communications while maintaining brand integrity and project schedules.

Lead GitLab’s talent brand strategy and employer value proposition across the candidate journey. Develop integrated recruitment marketing campaigns, editorial content, recruiter resources, events, and scalable content systems. Partner with Talent Acquisition, Marketing, Communications, and business leaders to support hiring priorities and improve candidate experiences. Use performance data, audience insights, feedback, and market trends to evaluate campaigns, guide priorities, and increase candidate engagement and conversion.

The Talent Brand Manager will shape GitLab’s employer brand through recruitment marketing, storytelling, campaigns, and candidate education. Responsibilities include translating the employer value proposition into messaging, creating cross-channel campaigns and team-member stories, improving candidate journey touchpoints, analyzing funnel and engagement metrics, and partnering with Talent Acquisition and cross-functional stakeholders. The role also manages projects and external partners while improving talent brand processes, reporting, and operations in a fully remote environment.

Develop and execute global brand marketing strategies, campaigns, product launches, messaging, content, and media plans. Build brand vision and positioning, manage campaign performance and budgets, use consumer insights, coordinate agencies and vendors, and collaborate with digital, sales, channel, product, and leadership teams to improve customer experience and drive business growth.

Supports consumer marketing and brand growth through strategic business planning, category and competitor analysis, P&L support, product innovation, pricing, merchandising, consumer research, marketing communications, and performance tracking. Collaborates with sales, finance, supply, regulatory, demand planning, global marketing, and agency partners. The four-month internship provides formal and on-the-job development, with potential consideration for full-time employment.

Supports brand strategy and product-line performance for Califia Farms. Analyzes category, consumer, competitive, syndicated, panel, sales, and research data to identify opportunities. Leads cross-functional innovation and renovation projects from concept through commercialization, develops packaging and marketing assets, executes programs, manages project timelines, and tracks marketing budgets.

Own execution of OLIPOP’s brand marketing strategy, integrated campaigns, and commercialization initiatives. Responsibilities include analyzing brand and campaign performance, managing cross-functional marketing workstreams, supporting product launches, coordinating consumer research, tracking budgets, and delivering campaigns across broadcast, digital, social, and influencer channels. The role requires independent project ownership, strong brand management expertise, data-driven recommendations, and collaboration across marketing disciplines.

Supports consumer marketing and brand growth through strategic business planning, category and competitor analysis, P&L recommendations, product launches, pricing, merchandising, consumer research, marketing communications, and performance tracking. Collaborates with sales, finance, regulatory, supply, demand planning, global marketing, and external agencies to execute local business plans. The internship offers formal and on-the-job development, with potential consideration for full-time employment.

Supports brand strategy, marketing execution, consumer and category analysis, innovation and renovation initiatives, budgeting, performance tracking, and cross-functional project coordination. The role synthesizes data into insights, supports research and commercialization, coordinates agencies and internal teams, and helps execute marketing plans with the goal of progressing into brand ownership.

Leads brand and product portfolio strategy for a consumer packaged goods product line. Responsibilities include managing revenue and margin targets, analyzing consumer and competitive insights, developing innovation and renovation projects, leading cross-functional launches, conducting consumer research, creating marketing plans, managing budgets, and partnering with Sales, Finance, R&D, and Operations.

Develops and leads the vision and strategy for radio and audio brands across music, spoken word, talent, production, contesting, digital applications, and social media. Responsibilities include research, content creation, talent coaching, marketing and promotion development, strategic planning, and brand oversight. The role requires strong media leadership, content judgment, communication skills, knowledge of digital and social best practices, broadcast-system proficiency, and flexibility to work irregular hours.

Brand Manager responsible for developing and executing Cup Noodles brand strategies, analyzing consumer and syndicated market data, managing budgets and P&L performance, leading innovation and renovation pipelines, and launching products through commercialization. The role coordinates cross-functional teams, agency partners, and marketing communications while supporting growth, profitability, and long-term brand plans.

Own and drive the end-to-end commercial performance of two DTC growth brands, including merchandising, pricing, bundles, assortment, and promotional cadence. Build and run an experimentation roadmap to improve conversion, AOV, attach rate, and margin. Coordinate cross-functionally with supply chain, growth & marketing, product, and CRM to deliver launches, campaigns, and brand expression. Be measured on measurable business outcomes and scale winning tests and initiatives.

Own Bocce’s Bakery end to end, leading brand strategy, annual planning, performance analysis, innovation, commercialization, packaging, marketing activation, consumer insights, sales partnership, budgets, and agency relationships. The role requires cross-functional leadership across Sales, Product, Operations, Finance, R&D, and Quality, combining strategic direction with hands-on execution in a remote-first, entrepreneurial CPG environment.

Lead Kitsch's brand partnerships end-to-end: source, vet, negotiate, and manage partnerships; run activations and mailers; coordinate with influencer and launch teams; act as partner press contact; report pipeline performance; and manage and develop a Brand Partnerships Coordinator.

Leads consumer product innovation for Health-Ade, from trend identification and concept development through commercialization, launch, and activation. Coordinates cross-functional teams across R&D, Finance, Supply Chain, Sales, Insights, Design, Legal, and Regulatory. Develops business cases, evaluates consumer and market data, manages project risks and timelines, and supports product storytelling, retailer presentations, experiential marketing, sampling, and influencer programs.

Manage consumer technology and lifestyle PR accounts, serving as the daily client contact and executing integrated communications strategies. Responsibilities include securing media coverage, managing creators and brand partners, developing creative pitches, writing press and launch materials, overseeing timelines and budgets, mentoring junior staff, and supporting high-profile launches and events. The role requires strong consumer tech knowledge, persuasive communication, organization, leadership, flexibility, and willingness to work evenings, weekends, and travel as needed.

Develop and evolve brand positioning, narrative, messaging, propositions, architecture, naming, and employer value propositions. Lead workshops with senior stakeholders, guide acquisition brand transitions, create decision recommendations, partner with Legal and People teams, and translate research and brand tracking into strategic improvements. The role requires strong writing, facilitation, research interpretation, and evidence-based recommendation skills in a complex, multi-market organization.

Owns enterprise-wide brand strategy and transformation programs from scope definition through delivery, adoption, measurement, and continuous improvement. The role coordinates cross-functional stakeholders, prioritizes resources, facilitates senior-leader decision forums, manages milestones and quality, and translates strategy into actionable standards, tools, and governance processes across Mattel’s global brand portfolio.

Leads brand strategy, product innovation, and commercialization for Samyang and MEP food brands. Owns annual strategic planning, product roadmaps, P&L, market expansion, and new product development. Uses Nielsen, IRI, consumer research, and competitive intelligence to guide decisions. Manages a small brand marketing team, coordinates cross-functional launches, develops integrated go-to-market campaigns, partners with retail sales teams, and optimizes product performance through sales, margin, market share, and post-launch analysis.

Manages Netflix brand workstreams, regional partnerships, campaign and creative development, cross-functional integration, and global brand initiatives. Owns small to mid-sized projects, coordinates stakeholders, tracks project health, surfaces risks, and supports senior leaders on larger initiatives. Builds relationships across markets and business units, provides brand guidance, and helps scale global brand strategy and activation.

Develops Barbie brand strategy, positioning, equity, and cross-category plans while coordinating marketing activations across products, content, retail, experiences, and franchise initiatives. Responsibilities include consumer and competitive insights, integrated campaigns, agency management, creative execution, media coordination, campaign performance tracking, executive presentations, and cross-functional leadership. The role also monitors franchise health, demand generation, brand engagement, sales performance, and cultural impact.

The Associate Manager will help define Hot Wheels’ long-term brand strategy, positioning, equity, and cross-category growth while executing integrated brand activations. Responsibilities include coordinating product, content, retail, marketing, agency, and commercial partners; planning campaigns and launches; managing creative production; ensuring brand consistency; tracking campaign and franchise performance; and reporting on awareness, engagement, conversion, sales, and cultural impact.

Leads Americas brand commercialization for Disney’s Star Wars, Marvel, and 20th Century portfolios. Develops regional brand strategies and detailed brand plans using performance, financial, consumer, market, retailer, and business insights. Creates presentations and strategic narratives, aligns global and cross-functional stakeholders, represents brands with partners, manages timelines and workstreams, and supervises a direct report. The role is onsite in Glendale and may require weekend availability and business travel.