Top Brand Manager Jobs in Los Angeles, CA

The Assistant Brand Manager supports brand strategy and execution across established and emerging pet brands. Responsibilities include managing launches and campaigns, coordinating cross-functional projects, conducting market and competitor research, optimizing e-commerce merchandising and promotions, improving customer onboarding and retention, and analyzing metrics such as ROI, CVR, AOV, and LTV.

Manages brand alignment and serves as the liaison between business stakeholders and creative teams. Oversees creative strategy, project scope, planning, execution, budgets, timelines, and delivery across marketing channels. Reviews campaign analytics to identify optimization opportunities, facilitates collaboration, presents work to internal clients, and supports performance marketing initiatives. Requires substantial creative agency experience, project management expertise, and the ability to use AI to improve operational efficiency.

Leads Maternal Health portfolio strategy, three-year planning, innovation pipelines, product commercialization, brand architecture, pricing, channel strategy, and business performance. Uses consumer, market, competitive, clinical, regulatory, and financial insights to identify opportunities and guide product roadmaps across breastfeeding, pumping, lactation, and postpartum care. Partners cross-functionally with product development, engineering, marketing, sales, operations, regulatory teams, suppliers, and external partners while coaching direct reports.

Supports global brand strategy and integrated marketing campaigns for Gearbox gaming franchises. Coordinates go-to-market planning, creative development, regional adaptation, agencies, budgets, timelines, and cross-functional teams. Uses audience research, player telemetry, KPIs, and campaign performance analysis to optimize marketing programs and drive measurable results.

Develop and refine FIJI Water’s consumer marketing strategy, lead annual brand planning, manage new product development and launches, direct creative agency activities, and maintain brand positioning. Analyze category and consumer insights, monitor business performance and competition, oversee PR, digital, and social initiatives, manage the brand budget, and coordinate cross-functional teams across sales, finance, operations, product development, and external partners.

Leads Munchkin’s Feeding category marketing strategy across Formula, Cups, Mealtime, and Bottles. Owns the annual business plan, category growth, positioning, integrated campaigns, innovation commercialization, omnichannel retail execution, social and influencer marketing, investment optimization, and agency leadership. Manages one direct report and leads cross-functional teams across product innovation, sales, commerce, insights, creative, and agencies, with accountability for commercial performance and brand growth.

Supports brand growth for Hand Sanitizing and Skincare through business analysis, category strategy, product innovation, launches, integrated marketing, retail execution, forecasting, and cross-functional project coordination. The role analyzes performance, consumer insights, competitive activity, and financial results while partnering with Sales, Supply Chain, Finance, R&D, Creative, and eCommerce teams. It also contributes to packaging, positioning, claims, communications, demand planning, and business reviews.

Manages the Cup Noodles brand and sub-brands by developing marketing strategies, analyzing consumer and syndicated market data, managing budgets and P&Ls, and leading innovation and product commercialization. The role coordinates cross-functional teams and external agencies, oversees brand communications, supports business planning, and coaches junior team members to achieve volume and profit objectives.

Lead brand strategy and campaign vision for a CPG consumer brand. Write creative briefs, manage agencies and celebrity partnerships, align integrated marketing (social, ecommerce, influencer, media), and translate syndicated data (Circana/Nielsen/SPINS) into retail-driven recommendations and product innovation. Collaborate cross-functionally to connect marketing to velocity, distribution, and business outcomes.

Lead top-of-funnel and brand advertising strategy, budgets, media planning, agency relationships, creative execution, and measurement across Grammarly and Superhuman’s multi-brand portfolio. Manage TV, CTV, OOH, digital video, influencer, and audio investments; partner with data science on incrementality and brand lift; develop strategic frameworks; and lead, mentor, and grow a team of brand advertising marketers.

Lead global brand strategy and end-to-end campaign planning for VALORANT across PC, console, and mobile platforms. Develop strategic briefs, guide creative execution, coordinate matrixed regional and cross-functional teams, manage budgets, establish KPIs, analyze campaign performance, and shape full-year publishing roadmaps for live-service, esports, and platform initiatives.

The Senior Brand Manager owns strategy, growth, and P&L performance for scaled and emerging brands. Responsibilities include setting channel and revenue goals, leading campaigns and product launches, managing product pipelines and stage-gate approvals, overseeing talent and creative deliverables, optimizing e-commerce and customer engagement, monitoring KPIs, and mentoring Assistant Brand Managers. The role coordinates with retail, supply chain, customer experience, acquisition, PR, and social teams.

Supports Squishmallows brand strategy, product development, licensing, and cross-functional execution from concept through market launch. Analyzes competitive landscapes, POS data, consumer insights, sales, and profitability to inform product positioning and retail plans. Manages product line documentation, timelines, samples, creative deliverables, sales materials, and stakeholder communications while maintaining brand integrity and project schedules.

Lead GitLab’s talent brand strategy and employer value proposition across the candidate journey. Develop integrated recruitment marketing campaigns, editorial content, recruiter resources, events, and scalable content systems. Partner with Talent Acquisition, Marketing, Communications, and business leaders to support hiring priorities and improve candidate experiences. Use performance data, audience insights, feedback, and market trends to evaluate campaigns, guide priorities, and increase candidate engagement and conversion.

The Talent Brand Manager will shape GitLab’s employer brand through recruitment marketing, storytelling, campaigns, and candidate education. Responsibilities include translating the employer value proposition into messaging, creating cross-channel campaigns and team-member stories, improving candidate journey touchpoints, analyzing funnel and engagement metrics, and partnering with Talent Acquisition and cross-functional stakeholders. The role also manages projects and external partners while improving talent brand processes, reporting, and operations in a fully remote environment.

Leads Jordan Brand’s North America and Los Angeles cohort marketing strategy, developing seasonal and daily full-funnel, multi-channel activations focused on engagement, membership acquisition, retention, and reengagement. Partners with creative, media, data science, insights, planning, and brand teams to optimize storytelling, conduct consumer testing, establish measurement plans, and use analytics to drive growth and lifetime value.

Develop and execute global brand marketing strategies, campaigns, product launches, messaging, content, and media plans. Build brand vision and positioning, manage campaign performance and budgets, use consumer insights, coordinate agencies and vendors, and collaborate with digital, sales, channel, product, and leadership teams to improve customer experience and drive business growth.

Leads enterprise brand strategy, including positioning, narrative, architecture, naming, messaging, governance, and brand expression. Manages brand strategists, advises senior leaders, facilitates strategic workshops, partners with marketing and creative teams, and aligns communications across enterprise audiences and programs. Uses audience insights, research, and performance data to guide brand decisions and effectiveness. Requires extensive corporate brand strategy experience, strong leadership, communication, strategic judgment, and influence in complex matrixed organizations.

Supports consumer marketing and brand growth through strategic business planning, category and competitor analysis, P&L support, product innovation, pricing, merchandising, consumer research, marketing communications, and performance tracking. Collaborates with sales, finance, supply, regulatory, demand planning, global marketing, and agency partners. The four-month internship provides formal and on-the-job development, with potential consideration for full-time employment.

Supports brand strategy and product-line performance for Califia Farms. Analyzes category, consumer, competitive, syndicated, panel, sales, and research data to identify opportunities. Leads cross-functional innovation and renovation projects from concept through commercialization, develops packaging and marketing assets, executes programs, manages project timelines, and tracks marketing budgets.

Supports consumer marketing and brand growth through strategic business planning, category and competitor analysis, P&L recommendations, product launches, pricing, merchandising, consumer research, marketing communications, and performance tracking. Collaborates with sales, finance, regulatory, supply, demand planning, global marketing, and external agencies to execute local business plans. The internship offers formal and on-the-job development, with potential consideration for full-time employment.

Leads brand and product portfolio strategy for a consumer packaged goods product line. Responsibilities include managing revenue and margin targets, analyzing consumer and competitive insights, developing innovation and renovation projects, leading cross-functional launches, conducting consumer research, creating marketing plans, managing budgets, and partnering with Sales, Finance, R&D, and Operations.

Own Bobbie’s brand voice and messaging strategy across marketing and creative channels. Maintain the brand style guide, write and edit copy for video, paid media, email, packaging, platforms, and campaigns, and create high-volume video scripts. Collaborate with marketing, creative, product, leadership, and external partners to ensure clear, consistent, compelling messaging aligned with the company’s mission and values.

Develops and leads the vision and strategy for radio and audio brands across music, spoken word, talent, production, contesting, digital applications, and social media. Responsibilities include research, content creation, talent coaching, marketing and promotion development, strategic planning, and brand oversight. The role requires strong media leadership, content judgment, communication skills, knowledge of digital and social best practices, broadcast-system proficiency, and flexibility to work irregular hours.

Develop and execute brand communications strategies for product launches, occasion campaigns, and consumer activations. Build media relationships, craft messaging, secure earned coverage, and ensure consistent brand representation across earned, managed, and owned channels. Coordinate with media, content, marketing, sports, and culture teams; track campaign performance; prepare reporting and presentations; and support communications planning and execution across the organization.