Associate Brand Manager

It’s more than just water. FIJI Water is known for its iconic square bottle and unique mineral profile.  Since 1996, FIJI Water has embodied what it means to be Earth's Finest Water® and is sold worldwide. FIJI Water is committed to doing business responsibly and seeking opportunities to make a difference. This means investing in sustainability, the environment, and local communities to enable positive change. 

As an Associate Brand Manager (ABM), you will play a key role in developing and executing the consumer marketing strategy for FIJI Water. Our marketing team partners closely with senior leadership to drive strategic initiatives and deliver growth. As an ABM, you’ll serve as the link between sales, finance, vertically integrated operations, and our in-house creative team, helping bring the brand to life in market.

You’ll collaborate closely with PR & Events, Category Management, and Consumer Insights to monitor competitive and consumer trends, identify growth opportunities, and support the development of new products and marketing initiatives. This role also partners with Trade, Operations, and Sales teams to drive marketing plans and ensure strong execution.

This position is based at our West Los Angeles office on a hybrid schedule – in office Monday through Wednesday, with the option to work remotely Thursday and Friday.

• Drive the annual brand planning process for FIJI Water and lead effective execution of marketing plans and campaigns
• Partner with Wonderful’s in-house creative agency across mass media and owned channels, drafting creative briefs, providing clear direction, and delivering actionable feedback to ensure high-quality output
• Develop and articulate compelling brand positioning, key messages, and USPs
• Ensure consistency and alignment across all brand touchpoints and target audiences
• Partner cross-functionally with Sales, Trade Marketing, Finance, and Operations to drive executional excellence
• Analyze FIJI Water brand and premium water category performance, leveraging syndicated data and internal metrics, and track/report on KPIs to inform strategy and evaluate marketing effectiveness
• Manage the national marketing budget for FIJI Water in partnership with Finance
• Support innovation and new product initiatives as needed

• 4+ years of relevant marketing experience or MBA with 2-3 years of work experience
  • Beverage or CPG (consumer packaged goods) industry experience strongly preferred
• Experience analyzing syndicated data, preferably Circana/IRI or ACNielsen
• Understanding of general business principles (e.g. P&L, trade economics, and promotions)
• High level of proficiency in Excel and PowerPoint
• Understanding of packaging, advertising, promotions, and point-of-sale marketing
• Excellent analytical acumen to offer fact-based strategic insights
• Strong project management skills
• Executional excellence with attention to detail and adherence to deadlines
• Ability to multi-task and perform in a fast-paced environment
• Strong verbal, presentation, and written skills
• Strong interpersonal skills that facilitate cross-functional collaboration
• Bachelor’s degree in marketing or related field; MBA is a plus

Pay Range: $105,000 - $115,000 and may include a discretionary bonus. Final compensation will be dependent upon skills & experience.

• Thriving Wellness Community: Access to top-notch medical coverage comprehensive vision and dental plans, and a 401k with match eligibility to secure your financial future and including: 
  • 24/7 online physician consultations 
  • virtual mental health resources 
  • life coaching 
  • engaging employee community groups 
  • cash rewards for healthy habits and fitness reimbursements 
  • library of on-demand fitness videos 
• Career Advancement Opportunities: Unlock your potential with clear paths for career progression and internal mobility across our diverse family of brands and business units. 
• Focused Learning and Development: Grow as a leader with our dedicated Learning and Organizational Development department, offering extensive resources like People Manager and leadership training, webinars, and eLearning courses. 
• Empowering Mentorship Program: Connect with colleagues through our company-wide mentorship program to share goals, overcome challenges, and drive your career forward. 
• Continuous Improvement Training: Participate in training that empowers all employees to learn and implement concepts that drive significant, positive change in the workplace. 
• Building a Healthy Society: To date, our co-Founders Lynda and Stewart Resnick, through their foundations and The Wonderful Company, have invested more than $2.5 billion in education, health and wellness, community development, and sustainability initiatives across California’s Central Valley, Fiji, and the world. In 2025, Wonderful ranked as #1 in PEOPLE’s “100 Companies That Care” list and was named one of Fortune magazine’s 100 Best Companies to Work For. To learn more about our corporate social responsibility efforts, visit csr.wonderful.com.
• Giving Back to the Community: Make a difference with Wonderful Giving, allowing you to allocate company-provided funds to up to three charities of your choice, and join Wonderful Neighbor to contribute to group service projects within our local communities. 

FIJI® Water, natural artesian water bottled at the source in Viti Levu (Fiji islands), is the No. 1 premium imported bottled water in the United States. FIJI Water is the water of choice among discerning consumers and top chefs.  Widely available at fine restaurants and hotels, all major retail channels and through a convenient home/business delivery service, FIJI Water has expanded globally to more than 90 countries. To discover Earth’s Finest Water®, please visit www.fijiwater.com, like us on Facebook, or follow us on Instagram or Twitter.

FIJI Water is part of The Wonderful Company, a successful, fast-growing privately held $6 billion company with 10,000 employees worldwide. The Wonderful Company’s connection to consumers has health at its heart and giving back in its DNA. The company has a long-standing commitment to corporate social responsibility, including more than $1 billion invested in environmental sustainability; $65 million in charitable giving, education initiatives, and innovative health and wellness programs each year; and $143 million toward the construction of two charter school campuses in California’s Central Valley. To view the current Corporate Social Responsibility report, visit csr.wonderful.com.

The Wonderful Company is an Equality Opportunity Employer that provides opportunities for advancement. We are committed to creating a diverse workforce that embodies a deep culture of acceptance, equity, and inclusion. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected categories.

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