Manager, Marketing Operations - Top of Funnel & Brand Partnerships

Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

The Team

Commercial Operations empowers the Marketing Partnerships team to develop and execute programs with partners, brands, and advertisers, while maintaining operational excellence. We do this by delivering the most effective tools and workflow systems that enable the team to drive revenue at scale. The team is visible throughout the entire Partnerships and Ads organizations, and works in a highly collaborative and cross-functional environment. 

The Role

The Marketing Operations Manager role is responsible for delivering value across the funnel, from inbound engagement to integrated marketing partnerships programs across the global team. The position serves as a strategic marketing owner of key platforms and workflows, while maintaining rigorous data governance standards and partnering cross-functionally with Product, Engineering, and Data Science.

Key Responsibilities

Drive Operational Excellence

• Design and improve workflows that support the end-to-end marketing sales funnel

• Partner with Product & Data Science to scope and implement enhancements in CRM and related tools (e.g. Salesforce, marketing automation systems)

• Ensure data quality and AI-ready data through automated enrichment, scoring, and routing workflows

• Own Marketing Partnerships’ relationship with external vendors for top of funnel and Brand Partnerships workflows

Build & Scale Strategic Programs

• Design and run programs that drive clear business outcomes (e.g. pipeline, partner engagement, campaign performance)

• Use data to quantify impact, influence prioritization, and tell compelling stories to Leadership

• Define objectives, KPIs, and success criteria and ensure alignment with OKRs and strategic goals

• Proactively surface risks, gaps, and opportunities 

• Create playbooks and enablement materials that turn strategy into clear guidance

Lead Cross-Functional Stakeholder Management

• Act as a key partner to Marketing Partnerships, Product, Engineering, and Data Science teams

• Lead complex projects from idea to launch, ensuring clarity on scope, and timelines

• Translate Marketing Partnerships user needs into actionable requirements for Product

• Maintain a clear roadmap of priorities and communicate updates to stakeholders at all levels

• Proactively develop updates that highlight progress and learnings

The Ideal Candidate has...

• 6+ years of experience in a highly cross-functional Marketing Operations, Sales Operations Strategy, or Revenue Operations role

• In-depth understanding of the Marketing Funnel and CRM tools (Salesforce preferred)

• Strong analytical skills with the ability to turn data into clear insights and stories

• Excellent communication skills with the ability to influence and build trust with Marketing and Product stakeholders

• Comfort with data tools (e.g. Excel, gsheets) and working with large or complex data sets

• Knowledge of the product development workflow strongly preferred, e.g. project management, user acceptance testing, and workflow development

• Strong understanding of ads business models

• Passionate about using AI to enhance workflows

• High tolerance for change, and the capacity to accomplish enormous amounts of work in a fast-paced, ever-changing environment

• Respect, understanding, and enthusiasm for the Netflix culture

Our compensation structure consists solely of an annual salary; we do not have bonuses. You choose each year how much of your compensation you want in salary versus stock options. To determine your personal top of market compensation, we rely on market indicators and consider your specific job family, background, skills, and experience to determine your compensation in the market range. The range for this role is $225,000 - $325,000.

Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs.  Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off. Full-time salaried employees are immediately entitled to flexible time off. See more detail about our Benefits here.

Netflix is a unique culture and environment.  Learn more here.

Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.