Director, Brand Marketing

10 West Walnut Street
Pasadena, CA 91103

Based in Pasadena, California, Dine Brands Global, Inc. (NYSE: DIN), through its subsidiaries, franchises restaurants under Applebee's Neighborhood Grill + Bar®, IHOP® and Fuzzy's Taco Shop® brands. With over 3,500 restaurants combined in 18 countries and 354 franchisees as of December 31, 2023, Dine Brands is one of the largest full-service restaurant companies in the world. For more information on Dine Brands, visit the Company's website located at www.dinebrands.com.

Are you a marketing wizard with a love for tacos? 🌮✨ We're looking for a Director, Brand Marketing to lead our brand to greatness! You'll craft epic marketing strategies, keep our brand on point, and collaborate with awesome teams to deliver seamless messaging. Dive into market research, design innovative campaigns, and master the budget game. Partner with franchisees, analyze performance metrics, and make data-driven decisions to boost our brand's growth and engagement.

The Director, Brand Marketing at Fuzzy’s Taco Shop is a critical role in developing and executing our growth strategy. This hands-on Director will manage all facets of brand management, brand and local marketing, digital & social media, PR, and CRM/loyalty programs, with a strong focus on the digital ecosystem to drive restaurant traffic, sales, and brand engagement.

If you're ready to bring your marketing magic to Fuzzy's Taco Shop, apply now and let's create something amazing together!

Responsibilities:

• Develop and implement comprehensive brand marketing strategies to enhance brand visibility, equity, and market share, ensuring alignment with overall business objectives.
• Maintain brand consistency by overseeing brand guidelines, calendar planning, and ensuring all campaigns are on-brand and messaging aligns with brand pillars and values.
• Collaborate with cross-functional teams including Operations, Culinary, Development, and Communications to ensure cohesive brand messaging and seamless strategy execution across all touchpoints.
• Conduct in-depth market research and analyze consumer insights to identify opportunities for brand growth, positioning, and differentiation in a competitive market.
• Create and oversee innovative marketing campaigns across digital, social media, and traditional channels to maximize reach and engagement.
• Manage the brand and agency annual budgets effectively, ensuring all marketing initiatives are cost-effective, ROI-driven, and align with financial goals.
• Collaborate with the PR team to ensure public relations efforts align with brand strategy, enhance brand reputation, and drive measurable results.
• Oversee the management of brand templates, creative requests, forecasting, and content collection protocols to ensure consistency and efficiency in brand communications.
• Monitor and analyze key performance metrics to evaluate the effectiveness of brand marketing activities and make data-driven decisions to optimize strategies and tactics.
• Partner proactively and reactively with franchisees to review business results, identify marketing and revenue opportunities, and provide guidance on leveraging marketing levers to strengthen performance and drive growth.

Skills & Requirements:

• Bachelor's degree in marketing, business or related field; MBA preferred.
• 10+ years of experience in brand marketing, preferably in the restaurant or retail industry.
• Demonstrated ability to lead and inspire a team, with a track record of successfully managing and developing team members. Strong interpersonal skills and the ability to foster a positive and productive team culture.
• Must have experience with franchise focused businesses, specifically related to brand management, brand and local marketing, digital, communications, CRM/loyalty.
• Proven track record of developing and executing successful brand initiatives that drive growth and guest engagement, including leading complex marketing campaigns from inception to completion.
• Strong decision-making skills and the ability to manage multiple projects simultaneously.
• Proficiency in marketing automation tools, CRM software, and analytics platforms.
• Experience with SEO/SEM, email marketing, and content management systems.
• Flexibility to pivot strategies based on market conditions and business needs.
• Exceptional communication and interpersonal skills, capable of building relationships across all levels of the organization.
• Strong analytical skills with experience in performance metrics to measure marketing effectiveness and inform future strategies.
• Target base salary range 165-185k depending on experience

Equal Employment Opportunity Statement

Dine Brands Global strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, veteran status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other status protected by federal, state, or local law. All employment is decided on the basis of qualifications, merit, and business need.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act and/or other applicable laws and regulations in other jurisdictions.

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