Director, Brand Marketing, NA

At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us. 

Job Title: Director, Brand Marketing, NA
Reports to: VP, Marketing, NA
Location:  New York or Goleta, CA - Hybrid

The Role

The Director of Brand Marketing, North America will lead the development and execution of integrated marketing strategies that inspire consumers, amplify brand storytelling, and drive business impact. This role is responsible for ensuring strategic planning, channel-specific rigor, and executional excellence across all brand marketing initiatives in the region.  

Reporting to the VP of Marketing, North America, this leader will oversee a team spanning Integrated Marketing, PR, Experiences, and Men’s Marketing, ensuring that all efforts ladder up to a cohesive brand vision. They will act as a key strategic partner to cross-functional teams, driving alignment between brand, commercial, and consumer objectives.  

We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.

Your Impact

The primary functions of this role, include but are not limited to:

• 1. Integrated Marketing & Campaign Execution Oversee the development and execution of compelling, insight-driven, cross functional brand campaigns across all consumer touchpoints in North America, ensuring timely and impactful delivery. 
• 2. PR, Communications & Experiences Lead regional PR, communications, and experiential strategies in North America to reinforce brand heat, cultural credibility, and deepen consumer connection. 
• 3. Category Growth Drive awareness, engagement, and growth within the specific strategic category through tailored storytelling, partnerships, and retail strategies. 
• 4. Performance & Optimization: Define and track key KPIs, analyze marketing effectiveness, and stay ahead of consumer trends to ensure data-driven decision-making and continuous optimization. 

Who You Are

• Strategic thinker with organizational skills to craft plans that connect all channels within the region.
• Passionate about cultural trends, fashion, and innovation.
• Team player with strong leaderships skills and the ability to motivate, mentor, and develop high-performing teams.

We’d love to hear from people with

• 10+ years of experience in brand marketing, ideally within the fashion or footwear space.
• Proven experience in developing and executing integrated marketing campaigns across multiple channels (digital, retail, social, influencer, experiential, etc.).
• Strong understanding of consumer behavior, industry trends, and category insights.
• Excellent cross-functional collaboration skills, with the ability to influence and work with cross functional teams.
• Strong analytical skills and experience with performance reporting and ROI analysis.
• Exceptional written and verbal communication skills.
• Experience managing external partners and agencies.

What We'll Give You

• Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
• Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
• Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.
• Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras
• Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development.
• Health and Wellness - There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.

$190,000 - $200,000

The salary range posted reflects the minimum and maximum target for new hire salaries for this role in our Goleta, CA location. Individual pay will be determined by location and additional factors, including job related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process.

Equal Employment Opportunity
Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants regardless of their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all of the other beautiful parts of your identity.

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