Top Product Marketing Manager Jobs in Los Angeles, CA

Develop product positioning, messaging, and go-to-market strategies for financial services. Lead launches, analyze consumer insights and competitive intelligence, create marketing and sales enablement content, maintain claims and visual libraries, and collaborate with product, sales, planning, UX, engineering, and marketing teams to drive growth and member engagement.

Own product marketing and go-to-market strategy for Censys’ attack surface management product. Develop positioning, value propositions, messaging, content, launch plans, sales enablement, competitive intelligence, analyst relations, and persona research. Collaborate with Product, Sales, Marketing, Business Development, and industry analysts to improve pipeline, bookings, conversion, and product direction using funnel and win/loss metrics.

Develop and execute product marketing strategies, positioning, messaging, content, sales enablement, interactive demos, product launches, and competitive research for a B2B SaaS learning platform. Partner cross-functionally with Product, Sales, Customer Success, Demand Generation, and Sales Enablement. Analyze customer and market insights, support SEO and AEO content, and use AI tools to improve marketing efficiency and effectiveness.

Owns end-to-end productization and go-to-market for Clearlink’s Emerging vertical across mobile, streaming, moving, and security. Develops value-based pricing, packaging, positioning, pitch assets, rate cards, and case studies for sponsorship, IAB display, and distribution products. Partners with Business Development and Partner Strategy on RFPs, oversees partner commitments, reports performance, and prioritizes opportunities based on demand, revenue, and margin.

Lead product positioning, messaging, and go-to-market strategy for Aventon ebikes. Drive launches, create sales and dealer enablement materials, support content and creative, track product performance, and collaborate cross-functionally to inform product improvements and execute events and demos.

Own product positioning, messaging, and go-to-market strategy for X-LAB’s bicycle portfolio. Lead cross-functional launches, translate technical features into consumer and dealer benefits, create product marketing assets, manage competitive intelligence, coordinate global product teams, and gather feedback from dealers, riders, media, and internal stakeholders. Establish repeatable launch processes and ensure coordinated execution across ecommerce, sales, creative, PR, dealer, and operational channels.

Owns growth and revenue performance for a LegalZoom product portfolio through positioning, pricing, packaging, customer journey optimization, commercialization, campaigns, cross-sell, and go-to-market strategy. The role leads competitive research, messaging, testing, market insights, and cross-functional collaboration while building AI agents and automated workflows to scale product marketing operations.

Lead go-to-market strategy and execution for ad products, partnering with product, sales, research and regional teams. Influence product development using market and customer insights, create marketing assets and product briefs, support launches and tentpole events, and align messaging to drive adoption and revenue.

Lead end-to-end go-to-market planning and execution for major product and feature launches. Drive NPI process improvements, create launch assets and executive communications, enable sales and CS, coordinate cross-functional stakeholders, and standardize launch frameworks to improve speed, quality, and adoption.

Lead product marketing for Coinbase Prediction Markets: research customer segments, develop growth and go-to-market strategies for events and feature launches, execute campaigns across channels, measure performance, and envision product-led uses of prediction markets.

Own product marketing at Vividly, building the function from the ground up. Responsibilities include coordinating product release communications, customer education, go-to-market launches, sales enablement, competitive positioning, feature adoption metrics, upsell campaigns, and a structured product advocacy program. The role translates complex SaaS functionality into compelling business value for CPG finance and sales buyers while collaborating across product, customer success, sales, marketing, and revenue operations.

Develops technical marketing content, enablement programs, certifications, workshops, training, solution guides, competitive assets, and hands-on learning experiences for customers, partners, sales teams, and customer success. Partners with Product Marketing, Product Management, and research teams to translate cybersecurity products and capabilities into practical resources, support launches, and improve education based on stakeholder feedback.

Lead competitive intelligence and market research across Outreach's AI and revenue platform portfolio. Translate market, customer, and competitor insights into differentiated positioning, battlecards, enablement, and strategic recommendations to influence GTM strategy, product decisions, and executive priorities. Represent Outreach externally and drive cross-functional initiatives that improve win rates and competitive positioning.

Own go-to-market for Trackforce product portfolio: develop positioning and messaging, lead end-to-end product launches, enable Sales and Customer Success with assets and training, track adoption and launch KPIs (including Pendo), and run voice-of-customer research to inform Product and GTM strategy.

Leads full-lifecycle product marketing for SEGA’s Sonic video game portfolio, from global strategy through go-to-market and post-launch. Manages direct reports, agencies, budgets, creative development, paid advertising, partner marketing, research, community sentiment, and cross-functional collaboration across regional and studio teams. The role champions brand voice, measures performance using KPIs and ROI, and supports commercial objectives in a global gaming environment.

Leads product marketing strategy for BILL’s accounting channel, including customer research, segmentation, positioning, messaging, competitive analysis, and go-to-market launches. Partners with Product, Sales, Customer Success, and Marketing to influence roadmaps, drive acquisition and retention, develop sales enablement, support channel sales, and deliver business results across complex, matrixed teams.

Lead product marketing for BILL’s payments and financial services portfolio. Develop customer-focused positioning, messaging, segmentation, competitive analysis, market research, and go-to-market strategies. Partner with Product, Sales, Customer Success, and Marketing to influence roadmaps, launch products, drive acquisition and retention, create sales enablement materials, and support adoption. Manage complex cross-functional projects and influence stakeholders across a matrixed organization.

Lead product positioning, go-to-market launches, lifecycle marketing, and content for Chowbus’s POS, software, financial services, and AI products. Develop messaging, customer campaigns, CRM workflows, sales enablement materials, and product education. Partner with Product, Engineering, Sales, Customer Success, and Marketing teams to improve adoption, retention, expansion, and renewals through research, competitive analysis, and performance testing.

Develop and maintain technical product and solution content, partner materials, competitive intelligence, sales enablement tools, messaging, and campaign support. Collaborate with Product Management, Engineering, Sales, Marketing, and technology partners to translate complex enterprise infrastructure, AI, storage, and high-performance computing concepts into compelling materials for technical and business audiences. Independently manage multiple projects, coordinate reviews, and support go-to-market initiatives.

Leads product marketing strategy, positioning, market research, go-to-market programs, launch processes, enablement, and competitive differentiation. Manages a small product marketing team, establishes scalable frameworks and workflows, partners with Sales, Product, Engineering, and other functions, and uses market and product insights to optimize messaging, packaging, adoption, and post-launch performance.

Leads end-to-end market research initiatives, including study design, surveys, field management, analysis, and presentations. Conducts customer journey, persona, competitive intelligence, and brand health research to inform product and marketing strategy. Manages research vendors, budgets, timelines, data platforms, and cross-functional stakeholder relationships. Develops AI-enabled research workflows to scale insights, automate processes, and improve marketing impact.

Own go-to-market and product marketing for GoDaddy’s financial services offerings, including capital, instant payouts, business banking, debit cards, and insurance. Develop positioning, pricing, packaging, lifecycle campaigns, audience segments, experiments, customer research, and launch strategies. Partner with product, sales, and partner teams to drive adoption, engagement, cross-sell opportunities, and revenue growth among small business customers.

Own go-to-market strategy for Flashpoint’s cyber threat intelligence offerings, including positioning, messaging, competitive differentiation, pricing, packaging, launches, sales enablement, and commercialization. Partner with Product, Sales, Customer Success, and Marketing to create buyer-focused content, drive pipeline and adoption, analyze market and customer insights, and support measurable growth. Represent Flashpoint through thought leadership, webinars, social content, and industry engagement.

Own Jump’s product marketing motion, including monthly release communications, product fact sheets, competitive intelligence, battlecards, SEO and GEO content, and SMB sales enablement. Partner with Product, Sales, Customer Success, and Demand Generation to develop positioning, launch strategies, messaging, and sales plays that drive pipeline, adoption, win rate, and shorter sales cycles. Use AI extensively to research, draft, analyze, and deliver marketing content efficiently.

Develop positioning and messaging for NetBrain’s network automation platform, create sales and customer-facing marketing assets, support product launches and go-to-market plans, maintain competitive differentiation, and gather market feedback. Partner with Product, Sales, Engineering, GTM Enablement, and Analyst Relations to translate technical capabilities into compelling buyer and seller content.