Humana is strengthening how it shows up across social and owned channels to build trust, advance its enterprise narrative, and engage members, patients, caregivers, associates, and priority stakeholders. The Senior Social Media Strategist will help shape and execute high-quality enterprise content that supports reputational priorities, integrated campaigns, executive visibility, and measurable engagement.
In a typical day, this role may translate business priorities into social storytelling, manage content requests and approvals, publish across enterprise channels, partner with internal communications and creative teams, review performance insights, and identify opportunities to improve content effectiveness. This is an opportunity for a strategic, detail-oriented communicator who can combine editorial judgment, platform expertise, data fluency, and cross-functional collaboration to strengthen Humana’s reputation and help audiences better understand the company’s impact.
The Senior Social Media Strategist executes enterprise social and owned content strategies that strengthen Humana’s visibility, reputation, and engagement with key audiences. This role translates enterprise narratives, business priorities, and campaign objectives into clear, audience-relevant content across social and video channels. The strategist partners across lines of business, corporate functions, internal communications, analytics, legal, and creative teams to deliver coordinated, compliant, and insight-driven work. By applying performance data, listening insights, and editorial standards, this role helps Humana communicate with clarity, consistency, and impact for members, patients, caregivers, and communities.
Key Role Functions
Develop, edit, publish, and optimize enterprise social and owned channel content that supports Humana’s narrative, reputation priorities, campaign objectives, and audience needs
Manage editorial calendars, approvals, publishing workflows, and delivery timelines across tools and platforms, such as Workfront, Aprimo, and Sprinklr
Partner with lines of business, creative team members, analytics, legal, and other stakeholders to execute impactful organic and paid social campaigns
Use performance insights, platform trends, and reporting dashboards to refine content strategies, improve engagement, and inform recommendations for leaders and partners
Use your skills to make an impact
Required Qualifications
Bachelor’s degree in Communications, Marketing, Journalism, Public Relations, English, or a related field, or equivalent professional experience
5+ years of experience in social media strategy, content strategy, corporate communications, digital marketing, journalism, or related communications roles
3+ years of experience developing, editing, publishing, or managing content for enterprise social media or owned digital channels
Experience with Sprinklr, Aprimo, or similar content, workflow, publishing, and analytics platforms
Experience managing cross-functional content workflows, approvals, editorial calendars, and stakeholder reviews in a fast-paced, matrixed environment
Demonstrated experience using content performance data, social listening, analytics dashboards, or reporting tools to improve channel or campaign outcomes
Preferred Qualifications
Experience in healthcare, insurance, financial services, government, or another regulated industry
Experience developing KPIs, dashboards, campaign reports, or social performance recommendations for senior stakeholders
Strong editorial judgment with experience translating complex business priorities into clear, compelling storytelling for multiple audiences and platforms
Location & Work Arrangement
Preferred locations: Arlington, VA; Louisville, KY; Atlanta, GA; Boston, MA; Chicago, IL; New York, NY; Tampa, FL; Nashville, TN; Dallas, TX; Seattle, WA; Denver, CO; Fort Lauderdale, FL
Periodic in-office work may be required to support collaboration, key meetings, and leadership engagement. Remote options will be considered based on role needs and candidate experience
Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.
Scheduled Weekly Hours
40Pay Range
The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.
Description of Benefits
Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.Application Deadline: 09-16-2026About us
About Humana: Humana Inc. (NYSE: HUM) is a leading U.S. healthcare company. Through our Humana insurance services and our CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare and Medicaid, families, individuals, military service personnel, and communities at large. Learn more about what we offer at Humana.com and at CenterWell.com.
Equal Opportunity Employer
It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.
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