Develop and execute social media growth strategy for a film and entertainment launch. Responsibilities include audience development, content pillars, short-form video strategy, community engagement, creator partnerships, audience segmentation, and paid media recommendations across Instagram, TikTok, Meta, and YouTube. The strategist will work independently as a freelance consultant and collaborate with the filmmaker and internal teams to align social efforts with broader brand objectives.
We are seeking a Freelance Senior Social Media Strategist to define and execute a high-level social growth strategy. The role focuses on audience development, content strategy, short-form video, and paid social recommendations across Instagram, TikTok, and other relevant platforms. Paid media is included but secondary to building an authentic, engaged community and brand identity.
Responsibilities- Develop an audience growth strategy across Instagram, TikTok, and other social platforms.
- Advise on content pillars, themes, and positioning for a distinctive social brand.
- Recommend Reels and short-form video strategies, including content cadence and formats.
- Build and manage community engagement initiatives and creator/fan partnerships.
- Provide high-level paid media recommendations (Meta Ads, TikTok, YouTube) aligned with brand growth.
- Define target audiences and advise on segmentation and growth opportunities.
- Collaborate with the filmmaker and internal teams to align social strategy with broader brand objectives.
Requirements
- Proven experience in audience growth, social media strategy, and paid media for entertainment, media, or creator-led brands.
- Expertise with Instagram, TikTok, Meta (Facebook), and short-form video content.
- Strong understanding of community building and creator engagement.
- Ability to operate independently as a freelance consultant while providing strategic guidance.
- US-based or strong knowledge of the US film and entertainment audience preferred.
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What you need to know about the Los Angeles Tech Scene
Los Angeles is a global leader in entertainment, so it’s no surprise that many of the biggest players in streaming, digital media and game development call the city home. But the city boasts plenty of non-entertainment innovation as well, with tech companies spanning verticals like AI, fintech, e-commerce and biotech. With major universities like Caltech, UCLA, USC and the nearby UC Irvine, the city has a steady supply of top-flight tech and engineering talent — not counting the graduates flocking to Los Angeles from across the world to enjoy its beaches, culture and year-round temperate climate.
Key Facts About Los Angeles Tech
- Number of Tech Workers: 375,800; 5.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Snap, Netflix, SpaceX, Disney, Google
- Key Industries: Artificial intelligence, adtech, media, software, game development
- Funding Landscape: $11.6 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Strong Ventures, Fifth Wall, Upfront Ventures, Mucker Capital, Kittyhawk Ventures
- Research Centers and Universities: California Institute of Technology, UCLA, University of Southern California, UC Irvine, Pepperdine, California Institute for Immunology and Immunotherapy, Center for Quantum Science and Engineering
